清新论（第六版中英文双语版）

清新论（第六版）双语

张凡凡

目录

一、清新的概念与内涵

（一）清新的概念

（二）清新理念十二字指导方针的含义和根基

（三）“真”、“正”的清新

（四）“俗”非“浊”

二、清新的时代必要性

（一）民众的呼声和时代的要求

（二）清新适应社会发展的迫切需要

（三）清新理念具有人文真义

（四）传统学说不能作为治理方略应用

三、清新的载体

（一）清新企业文化

（二）清新生活方式

（三）九宫龙：清新理念的标识符号

四、清新的显著特征

（一）追求人的全面发展，坚决抵制畸形发展

（二）追求社会共同发展

（三）追求创新，反对守成

（四）刚柔相济

（五）追求顺其自然和天人合一

（六）丰富和明朗的和谐统一

（七）反对脱离内容的形式雕琢

（八）具有普适性，没有地域、时间的局限

五、清新理念的有效实践途径

（一）全民范围宣扬清新理念

（二）定期举办各类清新系列活动

（三）制作并推广清新主题歌

（四）以清新企业文化构建良好的经营秩序

（五）在世界各国建立清新学院

（六）将清新治理方略推广到全世界各国采用

以下正文

思想是力量,理论是武器。真理能敌千军万马，如四两拨千斤。纵观历史，诸多学说有的局限于单一领域、缺乏系统性，有的时效短暂、难以恒久，有的受限于特定地域、无法普世用于全球。当代世界，亟需一种科学的核心理念：既能作为治理方略，又没有特定政体国体的局限，适用于全球各国，实现世界大融合。当下很多人精神信仰缺失、心性不健全、思想空虚。人类需要新的理念以补救文明失调，然而称之为“新理念”过于笼统空泛，没有具体深意。故在“新”前加一字限定。新未必都好，以“清”限定的“新”才是好的，才是永不停滞的真理。找不到比“清”字更确切、更能代表优秀学说和共同精神追求的核心。可以说，“清新”是天选之字。以清新论武装民众，是实现文明复兴、全球一统的重要战略选择。

法律是道德底线，无道德观念的人更无法律意识。自古以来治理之道在于德法并重、刚柔相济，二者相辅相成、缺一不可。德治引导公民自觉守法，有效为法治减负，降低治理成本。法律体现他律，道德倡导自律，正呼应了刚柔相济的清新理念治理智慧。德治要清新，法治也要清新，二者结合保持风清气正才能维护社会秩序、促进公平正义。任何传统学说都需要与时俱进地创新发展，不能简单照搬。而清新理念坚持德法并重、继承传统、不断创新，是具有生命力的学说体系。

思想指挥行动。人之所以作恶，是因为思想有问题。解决了思想问题，就解决了一切问题。人文环境塑造思想，如同自然环境决定生存。水浊则鱼亡，气浊则人殆。清新的自然与人文环境，都是人类生存发展的必需品。

2003年2月22日，我发表了《我心目中的“清”派文学》，首次提出了“清派文学”概念，随后发展为"清新文化"理念。经过二十余年的理论探索和实践总结，逐步形成了较为系统完善的《清新论》。

一、清新的概念与内涵

（一）清新的概念

论“清”。

“清”是中国传统学说的精华和核心，也是全人类信仰的共义。清，从传统哲学提炼出来，广纳了全球各类学说中“清”的精华，是他们共同追求的境界。

儒、释、道三家共同构成国人信仰与文艺精神的主体灵魂，深刻影响思想与行为。道家提倡清静无为，立“三清”学说；儒家崇尚“清正”为人；佛家追求清凉寂静、三业清净。基督教人做清心的人。圣经中“清”意为“洁净”。耶稣在圣经《登山宝训》中指出：“清心的人有福了”。“清心”既指心灵洁净，也指思想、情感、愿望清洁、真纯、善良，以及谦卑、无私和天真。伊斯兰教也称清真教，圣训记载“清洁是信仰的一半”:保持身体和心灵的清洁被视为信仰的重要组成部分。全球各种信仰旨在净化心灵、规范行为，都蕴含对“清”的共同追求，通过忏悔、持戒、修身、自省等方法达到清新境界。

清新理念的大多数内涵与我国土生土长的道学最为相近。《道德经》说“天得一以清”，“天无以清将恐裂”，“清静为天下正”。“天得一以清”，“清”代表宇宙运行的本然状态：澄澈、有序，“一”代表“道”。此句可以有三种解释：第一，“道”是形成“清”的基础条件、“清”是天得“道”的目的和天的表现、遵循天道才能实现“清”的状态、清是天的终极追求、清是道作用于天的结果、清就是天道。第二，天以清的方法得道：天以清的渠道（清新理念）方能得道（宇宙的根本原则规律）。第三，“一”也可以解释为统一，意指天以清的方法（清新理念）实现天下统一、万法归清。这一句足以道出了清新理念的重要地位：清是宇宙的本真状态、是心灵的理想境界，是治理的最高准则，是引导社会回归自然和谐的正道；治理者需效法天道之“清”，才能引领天下归于正道。

“天无以清将恐裂”：天不清就要崩塌。天不清则地不宁，人缺清气难以生存，国失清气恐致危亡。在社会层面，若“天不清”（治理者昏聩无道），则将导致“地不宁”（社会动荡不安），百姓难以生存。因此修身、治理，必经升清祛浊之“清新”过程。

“清静为天下正”：清静是克服躁动与纷扰的方法，从而成为天下的准则（“正”），使世界恢复公平、公正的秩序。清静是“清”作为形容词的状态，然而作为动词：不清无以静。若要静（安宁），必先经历清理的过程。天下之乱，往往源于欲望膨胀没有节制、过度胡乱作为、民众看不到公平公正、矛盾重重乱哄哄，而清静能回归本质、让万物自然有序。人心不静，天下难安。只有从根本上解决问题，才能实现真正的“清静”、“天下正”。在个人层面，身处浮躁喧嚣的环境，持守清静可以避免焦虑，保持理性与从容。人易受外境影响，情绪起伏，甚至陷入困境。清静有助于理智决断，使人不致迷失方向。反之，急于求成、焦虑不安的管理者，往往因急功近利而导致决策失误，使局面更加困顿。从治理角度看，统治者应摒弃繁苛政令，秉持公平正义实实在在解决矛盾，以清静化解因浮躁（贪欲与争斗）引起的纷乱，使百姓安居自适，进而实现社会自然和谐。此外，“清静”也包含生态层面的智慧：尊重自然规律，避免人为破坏，维护万物共生平衡。

“清”的核心地位有历史渊源。“清”的概念首先出现在曹丕的文气论里：“文以气为主……气之清浊有体。”人禀气而生，气有清浊。“气”指作者个性、人品、才华构成的精神气质。“文气”是作者内蕴之气表现出来的一种与众不同的风貌和品位。人的清浊决定文的清浊。凡是大师，格调必清。如歌德所言：“风格即人”，人格的清朗必然投射于作品的格调。

哲学家程颐说:“才禀于气。气有清浊，禀其清者为贤，禀其浊者为愚。”朱熹说:“禀气之清者，为圣为贤”，“禀气之浊者，为愚为不肖”。意为人之贤愚善恶由所禀清气浊气多寡而定：清气多的人聪明、善良，浊气多的人愚笨、邪恶。清气是人出生就有的，是上天来的福气。“近朱者赤，近墨者黑。”与清气之人交往，可得滋养，福气自生；与浊气之人相处，难免沾染，损身心，扰运势，甚至招致灾祸。同理，在浊气重的环境下生活，精神萎靡、运途多舛；若身处清气丰沛的环境，神采奕奕、好运相伴。所以，清新理念是重要的处世智慧：远离浊气之人、浊气弥漫之地，方能保全自身、安居乐业。

若先天清气不足，可通过后天学习优良行为规范和清新论增益清气。个人以清新理念规范行为、升清祛浊，得以保持身心健康、改善精神气场。治国之道同理。

由此，“清”也是人物品评与人才选拔的核心标准。清气即正气。传统理念一贯尊清贬浊。《道德经》说，“侯王无以正，将恐蹶。”意为，领导者若不正，其组织必遭颠覆。古人在选用人才时，以“清”为主要标准，任用清气之人才能政治清明、国运昌隆。

“清”不仅是识人的重要标准，也是古典文艺的艺术魂、意境魂。由于自始至终与古典文艺的终极审美理想相联系，决定了她在文艺中的重要位置。从陆机到钱起六百多年间，“清”的审美风格已逐渐定型。先秦音乐评论有关于“清”的论述“耳辨音声清浊”。师旷鼓琴的故事对《清商》、《清徵》、《清角》不同乐曲有具体描写。西汉张衡《西京赋》：“女娥坐而长歌，声清畅而蜲蛇。”将“清”与音乐听觉印象联系起来，成为形容音乐美的核心概念，后代一直沿用。六朝时用于文学批评，到唐代诗论，“清”已成为活跃的诗美概念，明代形成“清”的诗美观。西方文论中“moral principle”（道德原则）居重要地位，即优秀作品必须符合道德规范。海德格尔寻求的“澄明之境”，是对哲学意义上“清”的阐释。

总之，“清”作为全人类精神信仰的核心与共同追求，是清新理念普遍适用于全球各国的根基所在。

论“新”。

“清新”的“新”是创新、与时俱进。一种理念唯有把握时代脉搏，才能永葆生机。“清新”不断创新，随时代发展而发展，是开放的理论体系。“新”有三重含义：

创新性与革命性：“清”本身蕴含“出新”之意，与“新”组合更强化此意。清新理念，不可能脱离时代而僵化不变。如《易传》所言：“穷则变，变则通，通则久”，创新是理念保持活力的源泉。

相对于“旧”的甄别：虽然人们求变求新的愿望很强烈，有喜新厌旧的心理，但客观上讲，并非所有的“新”都是符合人们意愿，所以才用“清”限定“新”。王夫之强调“推故而别致其新”：在批判继承中实现真正的创新。

求真务实的创新：“清新”的“新”，不是毫无根据的创新，而是取精华弃糟粕、坚持真理的创新，是基于历史积淀与时代要求的创造性转化。

总之，“清新”刚柔相济、动静相宜。不“清”无以“新”。不随时、及时涤荡污浊，则无法焕发“新”貌，无法呈现“清新”境界。如庄子在《知北游》中的“澡雪而精神”，净化是焕新的前提。

清新理念蕴含朴素深刻的辩证智慧，必须时时在用、无所不用。在健康领域体现为升清祛浊的调理法则实现心神安定与能量循环通畅，是生命健康的根本要义。同样，精神层面的“升清祛浊”即弘扬正气、涤荡浊念不仅是个人需求，也是国家社会机体健康的基础要件，是当代社会治理的良方妙药。清新理念引领优秀传统思想精髓的现代回归，与道家养生“返璞归真”的哲学意境深度契合，提倡精神澄明、气韵清正，能够有效提升个人能量场，优化人际关系，从而创造更多发展机遇。人心正气天下和，风气清新百姓安。总之，清新理念批评地吸收了各家思想关于清新的精华，并赋予了新时代特征，展现出更强的适应性和生命力。

由于“清”是全球各种学说追求的共同境界和终极目的，那么以“清”来修正行为，效果更快速更显著。思想各异、复杂难学，已成宗教的体系具有坚实信仰根基、不易被异域人群接受或遭排斥、不能作为治理方略。然而清新理念尚未形成宗教，以精准的核心共义内涵呈现，易获得全人类的认可。清新理念对这些体系并非全盘接受，而是从中萃取“清”的内涵加以融合，是“清”与“新”组合的结晶，以“正义仁爱、纯真洁净、清新自然”为指导方针，包含“自强不息、勇于斗争、敢于创新、责任担当”等“清新品格”，同时反映民众对清新的精神追求。

（二）清新理念十二字指导方针的含义和根基

清新理念的指导方针即精髓“正义仁爱、纯真洁净、清新自然”，根源于传统哲学及全球各种行为规范体系。

“正义仁爱”。

正义，源于法家思想，而法家被公认为道家分支。公平公正，是人类生存的基本要求，是人民幸福、社会安定、国家强固的必要条件，是民众对政府的基本诉求，是任何时候的重中之重。只有公平公正的社会才是和谐、上升的，人民才是幸福的，思潮、文化和生活是清新的。而矛盾重重的社会是腐朽、衰落的，人民是怨怒的，思潮、文化和生活也是恶俗的。很多学说都追求正义：道家认为天道是最高正义；佛家强调因果，认为正义行为必须符合正业等正道；上帝的公平正义与慈爱相遇是基督最核心最深刻的议题；安拉的本性是公正的，崇尚律法主义。清新弘扬永恒正义，昭示真善美战胜假恶丑、邪恶势力没落的必然。可是现实中，有些人热衷于渲染邪气浊气，渲染小人得志、正不压邪。有些人看不到现实生活中的未来力量，而是拜倒在金钱这种可以颠倒是非的魔力面前。有些人从根本上否定未来力量。从一些现象中我们感受不到正义战胜邪恶的必然。这些现象与清新理念背道而驰。有时候捍卫正义需要斗争，所以正义蕴含勇于斗争的清新品格。善不欺人，然而善不可被恶欺。斗争，不是蛮干，需要能力和智慧。

仁爱，表现为关爱和尊重，是儒家思想的核心。全球很多学说都有仁爱的含义。爱是基督教的核心价值观。《道德经》称慈为三宝的第一宝。佛家强调慈悲。安拉的名号之一即“至仁至慈”。仁爱不是迂腐的善良，不是对邪恶的退让。不可盲目行善，助纣为虐即作恶。先进治理方略可以做到恶者不作恶、善者不受欺的理想局面。孔子以儒学治鲁，国力大增，秩序井然，恶人纷纷出逃。惩恶扬善就是：对假恶丑，以伸张正义的雷霆手段扫除荡涤；对真善美，以维护真理的博大胸怀弘扬光大。

正义是仁爱的前提。一个没有正义的社会，必然是弱肉强食、混乱无序的。在这样的环境下，仁爱无法生存。人只有满足了安全这种较低层次的需求才能追求更高层次的仁爱。没有正义约束的仁爱，可能是脆弱、短暂、危险的。没有公平和秩序作为根基，崇高的仁爱理想无法实现。仁爱的对象必须符合正义，对恶的仁慈就是对善的残忍。防止助纣为孽，所以仁爱必须与正义结盟。

“纯真洁净”。

纯，不是单纯幼稚，而是没有邪念。真，真理，以真理为依据，没有人为捏造，保持本真。《道德经》里“见素抱朴”即朴素纯真。“故常无，欲以观其妙”，“玄之又玄，众妙之门”，老子用妙字来形容“道”的特征，就是人纯真本真的状态。清新理念求真务实，力戒随波逐流、左右摇摆；高举烛照人生、驱散黑暗的真理火把。在只认强弱、不问真伪的时代，一个人，只有选择真理作为最高价值和信仰，才有与种种假恶丑作斗争的思想武器和人格力量。一个国家只有以真理为动力，才有前途和希望，激发无穷力量，满怀勇于斗争、敢于创新的清新品格，引领民众摒弃假恶丑，呈现政通人和、国泰民安的局面。

洁净，没有瑕疵污点，既指心境，也指自然环境和人文环境，这也是清新的终极目标。全球很多学说都认为追求真理就是回归纯真洁净的过程。《道原》中说“清净柔弱，纯粹素朴，至德天地之道，故谓之真人。”纯真洁净才能成真人、达大道。纯真不是愚蠢，更不是白纸任人涂抹，而是具有斗争的智慧、能力，在斗争中保持自身洁净，如傲雪寒梅，风霜不改本色。儒家要求“洁其身”与“行其义”的内外洁净。佛家要求身体、饮食、言语都洁净，修行就是心灵大扫除，“心净则佛土净”。《圣经》言：“清心的人有福了，因为必得见神。”清心的人心灵纯洁、无邪念，将获幸福和神的恩赐，反之，如果自身心灵不纯、气场不洁，将无法获得上天的青睐眷顾和福气。由此可见，纯真洁净才能达到清新境界、成就“真人”与“得见神”。

“清新自然”。道法自然，顺应事物发展规律，即天道（宇宙运行规律和自然规律）、人性（人的本真），是道家的核心思想。清新理念认为：世上万事万物，只要是违背天道、人性，必然恶果。清新必是自然的，即顺应客观规律、符合天道人性和民心民意、为民众所喜闻乐见，这与“天人合一”理念一脉相承。反之，逆天道人性，必致民怨沸腾、天下不安。庄子主张“法天贵真”，深刻揭示了尊重自然规律的重要性。《清静经》说“人能常清静，天地悉皆归”，强调人心若能保持清静、顺其自然的状态，便能与天地自然之道相合。卢梭在《论科学与艺术》中对“回归自然”的呼唤，也包含了对人为矫饰的批判和对自然本真状态的向往。极简主义追求质感、光线与自然材质相结合。浪漫主义、田园风倡导在生活中融入自然元素。无论是东方的山水禅意还是西方的湖畔沉思，都体现了清新自然的哲学智慧。

综上所述，清新理念十二字方针提炼了各类先进学说的精华，凝聚了清新论的核心。

由十二字方针延伸的清新品格“自强不息、勇于斗争、敢于创新、责任担当”，不仅是中国精神之精髓，也是全人类需求的世界精神。梁启超先生倡导的“新民说”中强调“进取冒险”、“尚武”等精神，与“勇于斗争”、“自强不息”的清新品格遥相呼应。

（三）“真”、“正”的清新

清新理念倡导清“真”、清“正”，弘扬真善美，具体有以下方面：

求真务实：清新高举驱散黑暗的真理火把，力戒随波逐流、左右摇摆。只有求真务实的创新，才是“清新”。

求真美：清新认为美是客观存在，非作者臆造。

弘扬正气：清新弘扬永恒正义，反映真善美战胜假恶丑、正义战胜邪恶的必然。

秉持公平，践行清“正”：社会公平、法律公正是人民幸福、社会安定、国家固本强基的必要条件。清新理念是社会稳定、和谐发展的定海神针。罗尔斯在《正义论》中提出的“作为公平的正义”原则，与清新追求的清“正”高度契合。

（四）“俗”非“浊”

清新理念博大精深、兼容并包、顺应天道人性，并不全然排斥接地气的“俗”。不能把“俗”一棍打死。清新反对的是恶的“俗”。因恶俗滋生浊气，是歪门邪道，扰乱心智，腐蚀思想。我们既要为社会民众提供清新的精神食粮，也要满足民众多方面多层次的精神需求。换言之，“俗”非“浊”，允许多元思潮、文化发展，而清新作为主流导向，才能确保个人与社会健康、旺盛的生命力。朱熹论诗有“雅俗”之辨，认为“俗”若能表达真情实感、有益教化，亦可为“雅”，此论与“俗非浊”意旨相通。

二、清新的时代必要性

（一）民众的呼声和时代的要求

社会生活中存在矛盾、问题乃至龌龊现象，良莠并存会反映到社会意识中来。生活和文化中势必会出现“清”和“浊”两种现象，可谓泥沙俱有、鱼龙混杂。广大群众对此深为不满，有的家长还发出了“救救孩子”的呐喊。正是在这样的意义上，激浊扬清是民心所向、时代所需。惩恶扬善，去伪存真，清新理念应运而生，横空出世。

《文化建设论》指出：正面、积极、健康的文化没有得到很好的发展，反面、落后、腐朽的文化必然乘虚而入。精神产品的“双重属性”商品属性与审美属性，带来经济效益与社会效益。多数情况下，二者统一。也有矛盾冲突之时：比如，高价值学术著作经济效益差甚至难出版；而某些恶俗之物市场火爆，却带来精神污染，社会效益极糟，危害巨大。因此，须始终把社会效益放在首位作为最高准则，当经济效益与社会效益发生矛盾时，坚决服从社会效益。而现实中，有些人以低级的内容和形式牟利、欺骗大众、不择手段、违背道德违规违法，严重败坏社会风气、损害公平、污染环境、扰乱思想、动摇国本。鲁迅先生曾痛斥“瞒和骗的文艺”，呼唤“冲破一切传统思想和手法的闯将”，正是对“浊气”的深刻批判，是对“清新”的强烈呼唤。

（二）清新适应社会发展的迫切需要

刚柔并济：“清新”刚柔相济，真正做到清而不单薄，华而不奢靡，巧而不纤巧。

意境与信仰：“清新”是一种意境。在清新的作品里，我们看到了真善美。经典之所以不朽，是因为将人的情感与大自然完美融合，契合人们对清新境界净化心灵的诉求。“清新”也是一种信仰，人可以在其中升华人格、净化心灵。清新理念以其特质，有力促进人的全面发展与素质提升，塑造高尚人格。

崇尚朴素：符合社会发展需要。随着经济发展、生活水平的提高，骄奢淫逸之风助长社会片面发展，既不利于经济的可持续发展，也有害良好风气养成。

提倡精神寻根，反对投机钻营：符合固本强基的发展要求。秉承清新理念，需直面现实，坚持公平正义，为民众说话，维护和捍卫他们的根本利益，而不是掠夺和损害,更不能歪曲事实、掩盖真相。掩盖真相的本质，是以更大的错误去掩饰最初的错误、用短期利益换取长期灾难的愚蠢行为，最终陷入难以挽回的恶性循环。试图通过“捂盖子”来维持表面稳定，实则意味着纵容犯罪、迫害无辜、正义缺失，加剧社会不公与对立，阻碍问题真正解决，导致恶行蔓延，从根本上动摇民众对政权的信任，损害国家形象和国际信誉。相反，以坦诚、透明和负责任的态度直面真相，才是解决问题、实现社会健康发展的根本途径。只有具备彻查到底的决心，并建立完善的纠错与问责机制，才能彻底清除假恶丑，赢得民众长久的信任，最终实现长治久安。

反对恶俗，崇尚健康向上：顺应当代崛起的发展势头。

总之，思潮多样化发展需有方向引领，不能完全放任自流、漫无归依。多样化必然出现进步与落后，甚至消极有害。必须坚决抵制批判异质思潮对有益思潮的侵蚀，在激浊扬清中引导民众开创欣欣向荣的局面。

（三）清新理念具有人文真义

清新理念具深厚人文真义。“随风潜入夜，润物细无声”，清新易使人感受“世外桃源”的淳朴，缓解社会、生活、工作等各方面压力，有助于形成积极、健康的心态，营造良好的心理基础和社会氛围，既有利于个人健康，又有利于社会稳定，净化风气，维护秩序。显而易见，清新理念对优化人文环境有指导与促进作用，立意深远，根植优秀传统，弃其糟粕，潜移默化，深入人心，能助推个人、社会、国家乃至整个世界健康繁荣发展。清新具有普适性，决定了可以应用于不同国家，由此，清新理念的长远目标是：重焕文明荣光，实现全面复兴，推动世界健康繁荣发展，促进世界大融合，造福全人类。

（四）传统学说不能作为治理方略应用

汲取传统学说的精华时，应该摒弃其糟粕，因为并非所有传统都适用当代。

百家争鸣时，儒、法、墨、农等各种流派曾被统治者采用，在特定历史时期发挥作用。后“独尊儒术”两千多年，儒家思想居统治地位。然而到了近现代，儒家的局限性凸显，已难适应新时代。儒家某些传统观念如“三纲”是封建等级制，与现代普世价值如平等、民主、人权、法治相冲突，不适用于当代中国，更与他国不相容。

治理之道，法治与德治缺一不可、都要清新。清为正。我们吸收法家公平正义原则，这是清新理念必须有的，然而法家的弊端在于极力夸大法律作用，轻视道德。他们认为人性都是追求利益的，无道德标准可言，所以要用利益、荣誉诱导行为。法律是道德底线，如果仅以不违法要求民众，这样的社会十分危险。所以，仅以法家思想治理是偏颇、不健全的治理。

道、佛只适合个人修为。道家提倡无为，佛家轻现实，都不符合治理之道。全球各国已经形成宗教的学说有各自特点难以被他国异域接受，另有些现行的理念具有政体国体色彩，均不能作为全球通用的治理方略。

纵观历史，自三皇五帝开始，一些学说比如儒释道根深蒂固、代代相传，因为人们从中寻得精神寄托与信仰，人性可以通过思想改造回归。然而，这些传统学说过于繁复难懂，有某些自身局限易导致时代倒退，故不能作为治理方略指导当代社会。从这些学说提炼出的清新理念主张德法并重，通俗易懂、简洁明了，弃糟粕冗杂，吸精华而创新，足以成为适用于指导当下时代及全球的治理方略。

清新论也可称为清新学，是“纵横之术”。“清”为横，地域无界，全球可用；“新”为纵，时间无限；“清新”即无限纵横，这也是清新理念较其他学说的优势所在。若时代没有科学的理念指导，如没有明灯指引的航船在漆黑大海中航行，极其危险。清新理念作为普适治理方略，旨在为全球治理提供理论支撑。

三、清新理念的载体

文化，以文化人。清新文化是清新理念的外延，清新理念是清新文化的核心。清新理念的载体不限于活动、传媒、文学、艺术、生活等广大领域，旨在为纷扰复杂的人文环境注入清流，激浊扬清，抵制祛除浊气邪气，以先进理念、优秀文化引领社会思潮与文化的更新发展。清新文化是对传统文化的批判继承，是建立在优秀传统之上的再创造，赋予其新时代内涵，推陈出新，是先进文化的杰出代表。

清新文化分为“清新文化事业”和“清新文化产业”，前者包括清新理论构建发展和政府采用清新理念实行治理，比如本人作品《清新论》的出版全面宣传推广学习研究；后者包括文艺作品创作展示销售、各领域清新产业建设，比如本人书画作品九宫龙图的销售。文化事业倡导民众在现实生活及思想认识中秉持“清新”，激扬正气，清除污垢。文化产业从改进人文与自然环境的各行各业中开创清新产品，赋予清新品牌，以产品承载清新主题。理论广获认知，产品才有受众。根据《文化建设论》阐述的定律“文化事业靠政府，文化产业靠市场。”清新理念如果没有被政府采用作为治理方略，事业将难以发展，文化产业更难以发展。清新文化事业和文化产业相辅相成、密不可分：事业是产业的前提与理论先导，产业是事业的保障和繁荣基础。

目前，清新理念体现在文学艺术、企业文化、生活等各类领域，未来将扩展至更多领域。在这里仅对企业文化、生活方式、标识符号进行阐述。

（一）清新企业文化

纵观全球，几乎所有主流思想体系与学说都反对不受约束地逐利行为，强调经济活动与财富积累必须遵循道德规范，并对合法与非法的商业行为作出明确界定。这些道德准则普遍以诚信、公平、正义、社会责任、对人的尊重为核心价值，至今仍是构建可持续、共荣的商业文明的重要基石。儒商精神倡导“以义取利，利济天下”，主张在经营中诚信、重视承诺，并积极承担社会责任。道家提倡顺应自然规律，如“上善若水”，真正的善行与成功的经营应如水一般滋养万物而不争，在利他中成就自身价值。佛教的商业伦理戒律“正命”，作为八正道之一，必须以不危害众生的正当职业谋生。“因果律”指出，以不道德手段获取的利润为“不净财”，终将招致恶果；反之，诚信经营、布施济世则能积累福报。“慈悲喜舍”鼓励企业家怀有慈悲心，将财富回馈社会、利益众生。基督教思想深刻影响了西方商业价值观，主张财富并非终极目的、公平交易与诚实经营。马丁·路德和加尔文等改革家提出，在世俗工作中尽职尽责、创造财富是荣耀上帝的方式，但财富不应挥霍于个人享乐，而应节俭并用于社会公益。《古兰经》多次申明公平交易的原则：“你们当使用充足的斗和公平的秤，不要克扣他人应得的货物。”“天课”制度要求富人接济穷人，体现了财富的社会责任和再分配理念。康德的“义务论”认为，道德行为必须出于义务，而非利益；要求企业必须将诚信经营视为对道德律的尊重而非谋利工具。“经济学之父”亚当·斯密的《国富论》主张追求利益须建立在道德和法治框架内；缺乏诚信与正义，市场将难以有效运行。

有的企业家将“外儒”、“内道”、“重法”作为自我管理的方法。传统学说在管理中恰如其分的运用可以成为企业的致胜之道。清新企业文化遵循天道、人性，即自然规律、社会规律、历史发展规律和人的本真。清新企业文化以优秀传统哲学为根基，是自然、和谐的企业文化，可概括为“真、诚、和、德”四特征：

真，自然之真。道家主张修身养性，不为外物所驭。老子说：“人法地，地法天，天法道，道法自然。”强调人要以尊重自然规律为最高准则，崇尚自然为行为依归。商业活动须遵循天道、人性。主张天人合一，尊重自然，反对过度掠夺破坏。这与当代可持续发展理念高度一致。

诚，诚信经营。儒家推崇“见利思义”。只有如此，企业才能树立良好形象，品牌才会有长久的竞争力。富兰克林名言“诚信是最好的策略”，道出了诚信经营的长远价值。

和，内外和谐。儒家主张以人为中心。管理者与被管理者之间、企业之间、企业与社会等人际关系和谐是企业正常运行的基本条件。以“刚柔相济”、“宽严结合”为领导原则，实现有效管理。和谐是提升生产效率、创新能力和核心竞争力的硬性要求。彼得·德鲁克强调管理的本质是激发人的潜能，营造和谐的组织氛围是实现此目标的关键。马斯洛需求层次理论（Maslow's Hierarchy of Needs）提到当员工在团队中感到被接纳、被认可、被尊重时，他们才会追求更高层次的自我实现，从而为企业创造更大价值。一个充满冲突和冷漠的环境连员工的安全需求都无法满足，更谈不上激发其潜力。

德，道德为本。一方面，取财有道，凭能力智慧价值获正当钱财，反对“不义生财”。追求利润最优化时必须守道德底线。儒家倡导“义以导利”、“义以生利”，反对“见利忘义”、自私自利之不道德行为。生存需“利”（物质基础），为人须讲“义”（道德）。另一方面，企业家不仅是创造财富的商界精英，更应该是传播财富的爱心使者。慈善理念是价值观的一部分。树立良好企业形象、促进社会和谐离不开慈善。企业家善经营，更应该有社会道德感与责任感，捐助弱势群体与公益事业，既赢声誉，也可获更佳社会与市场效应。良好的社会责任感体现高尚人格，助企业保持长期繁荣。卡内基在《财富的福音》中论述的“财富的社会责任”观，与“德”的要求相通。

具体表现：清新企业文化要求企业立足社会，以社会效益优先为基本价值取向，在保证社会效益的前提下追求利润最优化。企业家注重自身修养，具有正义仁爱等优良品质与清新品格，怀社会公德心和责任感，热心捐助教育文化事业与公益事业。

（二）清新生活方式

清新理念不仅促进精神生活变化，而且影响物质、社会生活等各方面。清新生活方式是清新理念在生活中的体现，已逐渐成为人们的自觉向往。人们对清新理念的认同越来越普遍自觉。众多学者、专家参与清新文化研讨会，倡导清新理念并深入探讨其特征与发展特点，产生了社会影响。

“清新”是健康生活的基本要素。如果说一般的生活多指物质层面，那么，清新生活主要指精神生活和精神创造。“清新”成为生活价值导向和品格追求，提升生活品位、旨趣和精神境界，追求清纯新颖、优雅诗意，赋予生活以“清新”格调。“君子爱财，取之有道。”清新生活需要物质基础，然而不以物质满足为手段，不以恶俗为方式，更注重精神独立、自由和创造。可以说，大多有作为的人，多体现“清新”生活品格。古今众多学者、名家、大师都崇尚清新生活方式，他们不断超越自我、超越生活，为人类文明发展做出杰出贡献，成为后世典范。有这种清新品格，他们的人生就是清新的一生。清新理念、生活、文化、美学、品格融为一体，彰显清新作为核心审美的生命力和作用。

（三）九宫龙：清新理念的标识符号

九宫格，起源于河图洛书，历来被视为中华文明源头、宇宙魔方。相传上古伏羲时，黄河中浮出龙马，背负河图，献给伏羲，伏羲依此而演成八卦，后为《周易》来源。大禹时，洛水中神龟背洛书。大禹依此治水成功，遂划天下为九州。河图洛书是数学三阶幻方，古代称“纵横图”。九宫格由此发展而来，成为中国古代文明第一里程碑。九宫也是古代天文学划分天宫之法（乾、坎、艮、震、中、巽、离、坤、兑九宫），用于观天测地定季。九宫八卦阵为诸葛亮创设的阵法，后成主流行军布阵营地布局。后世皇宫也采取九宫八卦布局来修筑。

龙是华夏民族图腾与象征，华人自称“龙的传人”，全球亚洲、欧洲等很多国家也把东方龙形象作为神圣图腾。龙象征地位尊崇、吉祥、活力、正气与勇敢。西方龙和东方龙外形和文化上差别很大，因此西方人不会排斥东方龙的正面形象；接受清新理念，顺理成章也会接受东方龙的正面形象。

九宫龙以书法、绘画、雕刻将创始人我的九种字体“龙”字、九幅龙画，以九宫魔方形式呈现，蕴含龙镇九州等主题。九种龙字龙画代表多样龙的形态气质在九宫格中镇守，散发巨大宇宙能量。顶级神物图腾龙与宇宙方阵九宫格强强结合，极大限度发挥龙的力量，激发积极向上、正气昂扬的精神，传递古老的独特魅力、磅礴力量和生生不息。九宫龙浑然天成，为“清新”增添阳刚之气，象征吉祥力量，体现健康向上，使清新更易走进千家万户，作为清新理念标识实至名归。清新是纵横，正好符合九宫格这一纵横图的意义，龙的精神与清新精神一致。九龙如同龙将军在无限延伸的九宫格宇宙秩序中腾跃守护、推广清新理念。九宫龙无限复制象征清新茁壮纵横发展。荣格提出的“集体无意识”及“原型”（Archetype）理论认为，某些意象（如龙、九宫格）深植人类心灵底层，具有跨文化的普遍象征意义和强大心理能量。九宫龙正是融合了“龙”（力量、神圣原型）与“九宫格”（秩序、宇宙原型）的强有力文化符号。

四、清新的显著特征

（一）追求人的全面发展，坚决抵制畸形发展

当代社会，不少人沉溺物欲，丧失精神崇高追求，畸形发展现象严重。尤其一些人在奇幻视觉与假象享受中消蚀对人性、社会、生活本质的判断力，沦为被钩魂摄魄只剩躯壳的游魂野鬼。不少人在只重技术与金钱而忽视精神的片面追求中畸形生活。清新倡导、反映人的健康、全面发展，批判畸形、片面化，助人形成积极健康心态，营造良好社会氛围。

（二）追求社会共同发展

当代社会竞争激烈，发展不可能绝对均衡，不可能出现五个手指一般齐的情况。清新追求社会共同发展，强调人人拥有平等发展机会。民众并不仇视贫富差距，而是憎恨发展机会和待遇的不平等。因此，清新强调社会公平共同发展，是对民众普遍诉求的反映。阿玛蒂亚·森在《以自由看待发展》中强调，发展应扩展人们享有的“实质自由”（包括机会平等），清新理念对共同发展机会的强调与此一致。

（三）追求创新，反对守成

时间无尽，创新无止。清新追求推动人类文明发展的创新。这是当代社会发展阶段所决定：已由模仿学习逐渐转向自主创造创新阶段。清新将创新视为思潮、文化与社会发展的核心驱动力，正是应对自主创新的历史需求而生。

（四）刚柔相济

大众流行的清新风尚反映当代人对清新审美的渴望、对清新生活的向往。清新理念在吸收偏于柔弱的清新审美合理部分的同时，也追求阳刚，提倡刚柔相济。有“刚健清新”之说。“清”作形容词是修心、轻柔，作动词是战斗、刚健。不清无以新：很多时候，清新不是自动产生，只能通过彻底“清”除污垢才能达到“新”的状态，实现真正的清新。沉渣随时浮现，如果无所作为，幻想实现清新境界，绝无可能。“流水不腐，户枢不蠹”，只有持续清理，才能保持旺盛的生命力和战斗力。清新具有斗争性和变革性，这也是我们推崇的清新品格。《周易》讲“一阴一阳之谓道”，刚柔相济正是清新符合宇宙大道的体现。

（五）追求顺其自然和天人合一

清新追求自然而然的境界，不是随意任性，而是没有造作的自由境界、天然化境。没有生硬技术痕迹的作品才是大师之作。清新不是没有技术含量，而是技术炉火纯青到没有痕迹的自然美。清新美必然是天然、顺其自然的美，不是人为造作。如果如病梅般扭曲天然，就不是清新美。自然规律可以理解为一切正常合理化、人性化，才能长久。道家“道法自然”、儒家“天人感应”、佛家“缘起性空”、西方神秘主义“与神合一”：“天人合一”是全球各种传统学说的共识，强调天道与人道、自然与人为的相通统一，人的行为要符合天道、人性，即自然规律。

（六）丰富和明朗的和谐统一

清新有丰富而明朗的内涵，不是单一，也不是未经风雨的一尘不染，而是虽然经历风吹浪打仍然可以保持纯真。因而，“出淤泥而不染”不完全是“洁身自好”，更是在抵制污泥斗争中保持洁净，在争取公平公正斗争中保持正直，不同流合污。因此，清新不是单纯，而是明朗；不是复杂，而是丰富。苏轼论文章“绚烂之极归于平淡”，“平淡”非贫乏，而是历经绚烂后的澄明与丰富，此境界与“丰富而明朗”的清新相通。

（七）反对脱离内容的形式雕琢

清新追求形式与内容统一，文与质统一。正如孔子所说：“质胜文则野，文胜质则史，文质彬彬，然后君子。”只有内容与形式彻底统一，才是真正的清新。

（八）具有普适性，没有地域、时间的局限

清新求新求变，不局限于改变陈旧形态，更着力创造崭新的未来形态。这种创新是世界的。在当代世界思想体系格局中，一种理念要占一席之地，就必须对人类文明发展做出独特贡献。换言之，越是对世界文明贡献独特的学说，越是世界的。这是人类不可或缺的自觉，也是清新理念强调不断超越、始终坚守的自觉。清新具有普适性，不仅是众多学说的核心主流理念，也是人类共同信仰追求，没有地域、国家的限制。

“清新”是人类共同需求，是人性的透气，没有国体政体限制，与任何主义不冲突。换言之，只要是人就可以接受：资本主义国家可以用，社会主义国家也可以用；西方可以用，东方也可以用；现在可以用，以后永远可以用。一种学说如果不是人类可以共用，就无法造福全人类，因为难生共鸣。像清新理念这样能引发全人类共鸣的理论，才能被全人类接受采用。个人采用作为修养法宝，不需要创始人我的授权；而国家采用作为治理方略，由于意义重大所以需要本人授权。

《艺术学概论》说，“艺术从产生的那一天起，就与宗教结下了不解之缘”。美学家贝尔在《艺术》里也指出：“艺术和宗教都是达到同一类心理状态的手段”。艺术起源与宗教关系密切。道教三清境、佛教雕塑绘画、基督教唱诗班，体现共同超然的“清新”境界。人在脱俗中感受鸟语花香之美，忘却世事烦扰，浸润于清新之境。前文已详述道教的清静、佛教的清凉寂静、基督教的“清心”、伊斯兰教的“清真”。“清”是全球各种信仰的共义、相通之处。

由此，“清”可以实现对多元学说的“统一”，这正是她促进世界融合、实现“万法归清”的价值所在与理论基础。清新，天地之大美、人心之本真，恰是时代精神所需的清流，是人类共同需求的精神底色。人性中对清新的向往，像阳光空气是人类的基本需求，是超越文明隔阂的永恒追求，是真善美、公平正义与和谐共生的精神家园。由此，清新，具有共性与超越教派藩篱的普世价值，实现不同信仰之间相融互通，从而化解“文明冲突”。

“清新”的“新”与时俱进，所以清新理念没有时间局限，可以永久使用。

总之，清新的普适性由横向地域无界的“清”与纵向时间无疆的“新”共同铸就。如《易传》所蕴含的“与时偕行”的变通精神，确保了清新理念的恒久生命力。

五、清新理念的有效实践途径

有人的地方,就有矛盾。偏离道德的矛盾需以严肃的法律和行政手段来解决，这是实现公平正义、和谐稳定的必经之路。人文环境的净化对精神生活与社会风气至关重要：良善的环境令人心旷神怡、精神愉悦、思想高尚、造福社会；恶劣的环境使人躁动不安、精神萎靡、思想败坏、危害社会。要使清新盛行，一方面要“扬清”，宣扬清新理念，以引导文化、生活与社会发展；另一方面需“激浊”，清除假恶丑与浊气邪气。有没有这样的理念，直接影响社会思潮的方向、文艺方向、社会风气，关乎国家向上发展与繁荣富强。

思想指导行为。如果人的思想不清新，社会就颓废污浊，人心不稳，国家衰败，世界杂乱。所以，社会思潮清新与否，于个人、社会、国家及整个世界的健康和谐发展至关重要。葛兰西的“文化领导权”（Cultural Hegemony）理论强调，统治的有效性在于赢得民众在文化价值观上的自愿认同。唯有采取有效的政策调控、正确的舆论导向和严厉的法律手段，才能有效遏止、清除浊气、污糟思想和恶俗文化，营造健康有序、公平发展的清新人文环境。

“文化事业靠政府，文化产业靠市场。”理论的推广和应用是文化事业，只能靠政府主导才能成功，这是《文化建设论》揭示的文化发展定律。这里的政府可以是全球各国政府，也可以是各级政府，且不分先后，自愿采用即可。清新理念的博大精深及实用性在治理层面意义非凡，才能充分展现最大价值。任何学说需要被政府采纳为治理方略，才能发扬光大，真正在民众心中生根发芽，从根本上改善社会，面貌焕然一新，否则都是无本之木、无源之水的空谈。

创始人我已举办过十五届清新文化研讨会，受到国内外官员、专家学者、社会知名人士广泛认同。经过二十多年研究和实证，清新理念的真理性、科学性与实用性已获充分证明。只有通过政府的倡导、以国家意志及政策推广，清新理念才能有效助力实现世界大融合。如何实现这一伟大蓝图？在此提出几点供参考。

（一）全民范围宣扬清新理念

通过报刊、广电、互联网等媒体及各级政府和机构多层次全民范围大力宣传、学习《清新论》，推广“倡导清新理念”、“塑造清新品格”等标语。印制发行《清新论》书籍。开设《清新论》课程。构建“正义仁爱、纯真洁净、清新自然”的社会价值观与氛围，塑造民众“自强不息、勇于斗争、敢于创新、责任担当”的清新品格，铸造民众和民族的精气神。

（二）定期举办各类清新系列活动

联合理论研究机构、文化部门及各级政府主办清新论学习研讨会、清新文化节等活动，让清新理念深入千家万户，成为民众的思想武器与行动灯塔。

（三）制作并推广清新主题歌

以创始人诗词《清字令》等制作主题歌，大力推广传唱，发挥音乐感染力，使清新理念更加深入人心。

（四）以清新企业文化构建良好的经营秩序

“仓廪实而知礼节，衣食足而知荣辱”。在企业经营活动中大力推广清新企业文化口号“真、诚、和、德”，即“自然之真、诚信经营、内外和谐、道德为本。”切实规范市场行为，形成良好经济环境及国富民强的局面。

（五）在世界各国建立清新学院

全球拓展。在首都核心地段成立清新学院作为体系发展机构总部，大力发展清新文化事业。设立清新发展基金，接受社会捐赠。在世界各国建立清新学院。复制管理模式，接受监管，履行清新理念和文化全球推广使命。各地、各国可以根据实际情况调整管理模式。清新理念在多家传统哲学基础上发展而成，通俗易懂、简明扼要，且融汇了全球各种体系中“清净仁爱”精华，更易获西方民众的喜爱认可。通过清新学院的全球布局与九宫龙的符号传播，可使清新的治理智慧和文化产品风靡全球。

（六）推动清新治理方略供全球各国采用

清新理念既可用于个人修身，也可用于国家治理。全球各国各级政府都可以采用。清新无国界，没有政体国体色彩，是放之四海而皆准、全世界通用的真理，可以实现自古以来难以实现的学说“全球化”。世界各国政府经过创始人我授权可以自愿采用这一治理方略，让全人类受益，实现清新理念的终极目标。

以上措施可根据实际情况选择实施，并因地制宜进行调整与改进。在治理范围内，积极倡导“清新”理念，并通过系统化的理论阐释，明确“清新”的内涵与价值，说明为何追求“清新”、如何实现“清新”，扬起清新风气。这是最重要、也是最基础的一环。创新无止境，随着时间推移与时代发展，清新理念将不断汲取创新动力，展现持久的生命力。期待清新之风遍及全世界，人类生活更美好。

作者简介

张凡凡，诗人，学者，歌手，清新学说、清新文化创始人，九宫龙、新国潮歌曲创始人，英美文学研究生毕业，中国民主建国会会员，中国文艺评论家协会会员，中国音乐家协会会员，北京电影家协会会员，清新书画院执行院长等。在评论、文学、书画、音乐等方面有较深的造诣。组织举办十五届清新文化研讨会（理论探讨）及各类清新文化活动，获国内外官员专家学者等有识之士题词和广泛认同，肯定了她在思潮、文化交流与促进世界融合方面的贡献。

The Theory of Freshness

(English Version)

Zhang Fanfan

Table of Contents:

I.The Concept and Connotation of Freshness

1．The Concept of Freshness

2．The Meanings and Foundations of the Twelve-Character Guiding Principles of Philosophy of Freshness 

3．“True” and “Righteous” Freshness

4．"Vulgarity" Does Not Equal "Turpitude"

II.The Era Necessity of Freshness

1．The Voices of the People and the Requirements of the Times

2．The Urgent Need for Freshness to Adapt to Social Development 

3．The Philosophy of Freshness Embodies a Deeper Humanistic Truth

4．Traditional Ideological Theories Cannot Be Applied as Strategies for Governing a Country 

III.Carriers of Freshness

1．Fresh Corporate Culture

2．Fresh Lifestyle

3．Nine-Palace Dragon: The Identification Symbol of the Philosophy of Freshness

IV.Prominent Features of Freshness

1．Pursuing the All-Round Development of Individuals and Resolutely Resisting Deformed Development

2．Pursuing the Common Development of Society

3．Pursuing Innovation and Opposing Conservatism

4．The Combination of Hardness and Softness

5．Pursuing "Following the Natural Course" and "the Unity of Man and Nature"

6．The Harmonious Unity of Richness and Clarity

7．Opposing Formal Refinement Detached from Content

8．Universal Applicability: not Limited by Region or Time

V.Effective Practical Approaches to the Philosophy of Freshness

1．Promote the Philosophy of Freshness Nationwide

2．Regularly Organize Various Series of Activities on Freshness

3．Create and Promote Theme Songs on Freshness

4．Establish a Sound Business Order through a Fresh Corporate Culture

5．Establish Freshness Academies in Countries Around the World

6．Promote the Strategy of Fresh Governance for Adoption by Countries Worldwide

The Following Text

Thought is power, and theory is weapon. Truth can stand up to thousands upon thousands of troops, just like using four ounces to deflect a thousand pounds. Looking back at history, among many theories, some are confined to a single field and lack systematicness; some have a short time-effect and are difficult to last; others are restricted to specific regions and cannot be universally applied globally. Contemporary world is in urgent need of a scientific core philosophy, which can not only serve as a governance strategy, but also has no limitations of specific political systems and national systems, so that all countries in the world can realize the integration. Nowadays, many people are lacking in spiritual beliefs, have an incomplete temperament, and are ideologically empty. Mankind needs a new philosophy to remedy the imbalance of civilization. However, referring to it as a "new philosophy" idea is too general and vague, lacking specific profound meaning. Therefore, it is necessary to add a character before "new" for limitation. Not all new things are good; only the "new" limited by "purity" is good and is an unceasing truth. Just "freshness"(qingxin) consists of "purity" (qing) and "new"(xin)，so there is no more accurate word than "purity" to represent the core of the excellent theories and common spiritual pursuit. It can be said that "freshness" is the word of a heaven-chosen choice. To arm the people with the theory of freshness is an important strategic choice to realize the revival of civilization and global unity.

Law is the bottom line of morality, and those without a sense of morality are even more lacking in legal awareness. Since ancient times, the way of governance has lied in attaching equal importance to morality and law, and combining rigidity with flexibility. The two complement each other and are indispensable. Rule by morality guides citizens to abide by the law consciously, effectively reducing the burden on the rule of law and lowering governance costs. The law reflects heteronomy, and morality advocates self-discipline, which echoes the governance wisdom of the philosophy of freshness of combining rigidity with flexibility. Both moral governance and the rule of law should be fresh. Only when the two are combined can we maintain social order and promote fairness and justice. Any traditional ideology needs to innovate and develop with the times, and cannot be simply copied. The philosophy of freshness adheres to the equal emphasis on morality and law, inherits tradition and innovates constantly. It is a vital theoretical system. 

Thought directs action. The reason why people do evil is that there is something wrong with their thinking. Solving ideological problems solves all problems. The humanistic environment shapes philosophy， just as the natural environment determines survival. When the water is turbid, the fish die; when the humanistic environment is foul, people perish. A fresh natural and humanistic environment are the necessities for human survival and development.

On February 22, 2003, My article The Fresh School of Literature in My Mind was  published, in which I put forward the concept of "Fresh School Literature" for the first time, which later developed into the concept of "Fresh Culture." After more than 20 years of theoretical exploration and practical summary, a relatively systematic and complete The Theory of Freshness has gradually taken shape. 

I.The Concept and Connotation of Freshness

1．The Concept of Freshness

On "purity" (qing):

"Freshness"(qingxin) consists of "purity" (qing) and "new"(xin). "Purity" is the essence and core of Chinese traditional philosophies, and also the common meaning of the beliefs of all mankind. "Purity" extracted from traditional philosophies, absorbs the essence of "purity" from various global ideologies and represents a common realm pursued by them all. 

Confucianism, Buddhism, and Taoism together constitute the main soul of the Chinese people's beliefs and literary and artistic spirit, and have a profound impact on their thoughts and behaviors. Taoism advocates tranquility, and establishes the theory of "Three Purities"; Confucianism advocates being a person of "purity and uprightness"; Buddhism pursues coolness, tranquility, and the purity of the three karmas.

Christianity teaches people to be pure in heart. In the Bible, qing means purity. Jesus stated in the "Sermon on the Mount" in the Bible: "Blessed are the pure in heart." "Pure in heart" refers not only to a clean soul, but also to pure, sincere, and kind thoughts, emotions, and desires, as well as humility, selflessness and innocence. Islam is also known as the Qingzhen religion. It is recorded in the Hadith that "cleanliness is half of faith": maintaining the purity of the body and the heart is regarded as an important part of faith. Various beliefs around the world aim to purify the soul and regulate behavior, all containing a common pursuit of "purity". They use methods such as repentance, observing precepts, self-cultivation and self-reflection to achieve a fresh state.

Most of the connotations of the philosophy of freshness are most similar to the native Taoist thought. The Dao De Jing says that "Heaven is pure by one." "If heaven were not pure, it might split;" "Tranquility and purity are the rectitude of the world." "Heaven is pure by one." Here, "pure" represents the inherent state of the universe's operation: limpid and orderly, while "the One" stands for "Tao". This sentence can be interpreted in three ways. First, "Tao" is the fundamental condition for forming "pure"; "pure" is the purpose of heaven obtaining "Tao" and the manifestation of heaven; only by following the way of heaven can the state of "pure" be achieved; "pure" is the ultimate pursuit of heaven; "pure" is the result of Tao acting on heaven; "pure" is the way of heaven. Second, heaven attains the Tao through the method of "pure": heaven can only attain the Tao (the fundamental principles and laws of the universe) through the channel of "pure" (the philosophy of freshness). Third, "the One" can also be interpreted as unification, meaning that heaven achieves the unification of the world and the convergence of all laws into purity through the method of "pure" (the philosophy of freshness). This sentence sufficiently reveals the important status of the philosophy of freshness: "pure" is the true state of the universe, the ideal realm of the soul, the highest criterion for governing the world, and the right path to guide society back to natural harmony; governors must follow the "pure" of the way of heaven to lead the world onto the right path. 

"If heaven were not pure, it might split": If heaven is not pure, it will collapse. If heaven is not pure, the earth will not be peaceful; if people lack fresh vitality, they will struggle to survive; if a country loses its purity, it may be in danger of collapse. At the social level, if "Heaven loses its clarity" (meaning governors are muddle-headed and tyrannical), it will lead to "Earth losing its tranquility" (referring to social unrest and chaos), making it difficult for the people to survive. Therefore, cultivating one's moral character and governing a country must go through the "freshness" process of promoting purity and eliminating turbidity. 

"Purity and quietness are the rectitude of the world": Purity and quietness serve as a means to overcome restlessness and chaos, thereby becoming the criterion ("rectitude") for the world and restoring a fair and just order to it. Purity and quietness refer to the state characterized by the adjective "fresh"; however, when used as a verb, without being purified, there can be no quietness. To achieve tranquility (peace and calm), one must first undergo a process of purification. Chaos in the world often stems from unchecked expansion of desires, excessive and reckless actions, the people's inability to see fairness and justice, and overwhelming conflicts and commotion. In contrast, purity and quietness enable a return to essence, allowing all things to follow a natural and orderly course. When people's minds are not at peace, it is difficult for the world to be stable. Only by solving problems at their root can true "purity and quietness" and "rectitude of the world" be achieved. On a personal level, amid an impetuous and noisy environment, upholding purity and quietness helps avoid anxiety and maintain rationality and composure. Humans are prone to being influenced by external circumstances, experiencing emotional fluctuations, and even falling into predicaments. Purity and quietness facilitate rational decision-making, preventing people from losing their way. Conversely, managers who are eager for quick success and consumed by anxiety often make wrong decisions due to their short-sighted pursuit of immediate gains, exacerbating difficult situations. From a governance perspective, rulers should abandon excessive and harsh decrees, uphold fairness and justice to genuinely resolve conflicts, and use purity and quietness to defuse chaos caused by impetuosity (greed and strife). This allows the people to live in peace and comfort, thereby realizing natural harmony in society. Furthermore, "purity and quietness" also embody wisdom at the ecological level: respecting the laws of nature, avoiding man-made destruction, and safeguarding the balance of coexistence among all living things.

The core status of purity has its historical origins. The concept of purity first appeared in Cao Pi's Theory of Literary Air:" Literary works are dominated by vitality... The purity or turbidity of vitality has its inherent nature." Humans are born with vitality, which can be either pure or turbid. Vitality refers to the spiritual temperament composed of an author's personality, moral character, and talent. "Literary vitality" is a distinctive style and taste manifested by the inherent vitality of the author. The purity or turbidity of a person determines that of their writing. All great masters must have a pure style. As Goethe put it, "Style is the man himself"—a pure and upright personality is bound to be reflected in the style of one's works. 

The philosopher Cheng Yi said: "Talent is endowed by vitality. Vitality can be pure or turbid—those who are endowed with pure are virtuous people, while those who are endowed with turbid are foolish people." Zhu Xi said: "Those who are endowed with pure vitality become sages or virtuous people," and "Those who are endowed with turbid vitality become foolish people or unworthy people." It means that a person’s virtue, foolishness, kindness, or evil is determined by the amount of pure and turbid vitality they are endowed with: those with more pure vitality are intelligent and kind, while those with more turbid vitality are foolish and evil. Pure vitality is inherent in a person from birth and is a blessing bestowed by heaven. 

"One who stays near vermilion becomes red; one who stays near ink becomes black." Interacting with people with pure vitality nourishes you and brings blessings, while being around those with turbid vitality inevitably taints your spirit, harms your health, disrupts your fortune, and may even invite misfortune. Similarly, living in an environment saturated with turbid energy leads to mental exhaustion and adversity, whereas being surrounded by pure energy radiates vitality and good fortune. Therefore, the principle of freshness is crucial wisdom: stay away from those with impurities and avoid places filled with turbid energy to preserve your well-being and achieve lasting peace and prosperity.

If one is deficient in pure vitality innately, one can enhance it through acquired learning of good codes of conduct and the Theory of Freshness. On a personal level, by regulating one’s behavior with the philosophy of freshness, promoting pure vitality and dispelling turbid vitality, one can maintain physical and mental health and improve their spiritual aura; the principle of governing a country follows the same logic. 

Thus, "purity" is also the core criterion for evaluating people and selecting talents. Pure  vitality is upright vitality (the righteous vital force). Traditional concepts have always valued purity and disparaged turbidity. The Dao De Jing states, "If a ruler cannot uphold righteousness, their regime will surely collapse." This means that if a leader is not upright, their organization is bound to be overthrown. When ancient people selected talents, they took "purity" as the main standard; appointing those with pure vitality would surely lead to a fresh and upright politics and a prosperous national fortune.

Purity is not only an important criterion for judging people, but also the artistic soul and the soul of artistic conception in classical literature and art. Because it has been connected with the ultimate aesthetic ideal of classical literature and art from beginning to end, this determines its important position in literature and art. From Lu Ji to Qian Qi, over a period of more than 600 years, the aesthetic style of purity had gradually taken shape. There were discussions about "purity" in pre-Qin musical criticism, such as "the ear can distinguish the purity and turbidity of sounds". The story of Shi Kuang playing the stringed instrument contains specific descriptions of different pieces of music such as "Qing Shang"（Qing means pure）, "Qing Zheng", and "Qing Jue". Zhang Heng of the Western Han Dynasty wrote in Western Capital Rhapsody: "The fairy maiden sits and sings, her voice pure and smooth, winding and lingering." This linked purity to the auditory impression of music, making it a core concept for describing the beauty of music, which has been continuously used by later generations. In the Six Dynasties period, "purity" was used in literary criticism. By the time of poetic theory in the Tang Dynasty, it had become an active concept of poetic beauty, and a poetics of "purity" took shape in the Ming Dynasty. In Western literary theory, "moral principle" holds an important position, meaning that excellent works must conform to moral norms. Heidegger's pursuit of "the realm of clarity" is an interpretation of purity in the philosophical sense. 

In short, "purity", as the core and common pursuit of the spiritual belief of all mankind, is the foundation for the universal applicability of the philosophy of freshness, across all countries in the world. 

On "New":

The "new" in "fresh" refers to innovation and keeping pace with the times. Only when any theory grasps the pulse of the times can it remain vibrant forever. "Freshness" keeps innovating and evolving with the development of the times, forming an open theoretical system. "New" has three meanings:

Innovativeness and revolutionary nature. "Pure" itself contains the meaning of "bringing forth the new", and when combined with "new", this meaning is further strengthened. "Freshness" cannot be divorced from the times and become rigid. As stated in The Commentary on the I Ching: "When things reach an impasse, they change; with change, they become unblocked; with unblocking, they endure." Innovation is the source of vitality for a psychology. 

Distinction from the “old”. Although people have a strong desire for change and novelty, and there is a psychology of craving the new and loathing the old, objectively speaking, not all "novelties" meet people's expectations. That is why "pure" is used to qualify "new". Wang Fuzhi emphasized that "one should discard the old to attain the new in a unique way": true innovation is achieved through critical inheritance.

Pragmatic and truth-seeking innovation. The "new" in "fresh" is not an unfounded innovation. Instead, it is an innovation that absorbs the essence, discards the dross, inherits the excellent, and adheres to the truth. It is a creative transformation based on historical accumulation and the requirements of the times.

In short, "freshness" embodies a combination of firmness and softness, and a harmony between motion and stillness. Without "purify", there can be no "new". If one does not constantly and timely cleanse away the turbid and impure, it is impossible to radiate a "new" appearance or present the realm of "freshness". As Zhuangzi stated in Zhi Bei You (Wandering to the North to Seek Knowledge): "Cleansing oneself with snow refreshes the spirit"—purification is the prerequisite for renewal.

The ideology of "freshness" embodies simple yet profound dialectical wisdom, which must be applied at all times and in all aspects. In the field of health, it is manifested as the regulatory principle of "promoting purity and dispelling turbidity" to achieve mental tranquility and smooth energy circulation, which constitutes the fundamental essence of life and health. Similarly, the spiritual practice of "promotion of purity and dispelling of turbidity"—which means promoting uprightness and purging muddled thoughts—is not only a personal need, but also a fundamental requirement for the health of the state and society, as well as an effective remedy for contemporary social governance. The psychology of freshness leads the modern return of the essence of excellent traditional thoughts, and is deeply in line with the philosophical conception of "returning to one's original nature" in Taoist health preservation. It advocates mental purity and upright vitality, which can effectively enhance an individual's energy field, optimize interpersonal relationships, and thus create more development opportunities. When people's hearts are filled with positive energy, the world will be harmonious; when the social atmosphere is fresh, the people will live in peace. In short, the freshness psychology critically absorbed the essence of concepts related to freshness from various schools of thoughts, endowed them with new-era characteristics, and thus demonstrated stronger adaptability and vitality. 

Since "purity" is the common realm and ultimate goal pursued by various ideological systems around the world, using "purity" to rectify behaviors will yield faster and more significant results. Diverse, complex, and difficult-to-learn ideologies, which have evolved into religious systems, possess a solid foundation of faith. They are not easily accepted by people from other regions, subject to rejection, so cannot be used as a governance strategy. However, the philosophy of freshness has not yet developed into a religion. With its precise and universally shared core meaning, it can easily gain recognition from all humanity. The freshness does not accept these systems in their entirety; instead, it extracts and integrates the connotations of "purity" from them. It is the crystallization of the combination of "purity" and "new", guided by the principles of "justice and benevolence, innocence and purity, freshness and nature". It encompasses "freshness qualities" such as "constantly striving for self-improvement, having the courage to struggle, daring to innovate, and taking responsibility", while also reflecting the people's spiritual pursuit of a freshness.

2．The Meanings and Foundations of the Twelve-Character Guiding Principles of Philosophy of Freshness 

The guiding principle, which is also the essence, of the freshness psychology is "justice and benevolence, innocence and purity, freshness and nature", and it is rooted in traditional philosophy, and other behavioral norm systems around the world. 

"Justice and Benevolence": 

Justice originates from Legalist thought, which is generally recognized as a branch of Taoism. Fairness and impartiality are the basic requirements for human survival, the necessary conditions for people's happiness, social stability, and national strength. They are the fundamental demands of the people on the government and the top priority at all times. Only a fair and just society can be harmonious and progressive, where the people are happy, andtrends of thought, culture, and life are fresh. In contrast, a society rife with contradictions is decadent and declining, where the people are resentful, and trends of thought, culture, and life are also evil vulgar.

A lot of schools of thought offer interpretations of justice. Taoism holds that the "Way of Heaven" represents the highest form of justice. Buddhism emphasizes karma and maintains that justice must align with righteous paths such as "righteous deeds". The encounter between God's fairness, justice, and love is the core and most profound theme of Christ. Allah is inherently just and upholds legalism.

Freshness advocates eternal justice, demonstrating the inevitability of truth, goodness, and beauty triumphing over falsehood, evil, and ugliness, and the decline of evil forces. However, in reality, some people are keen on hyping up evil and turbid tendencies, and depicting the scene where petty people gain power while justice fails to prevail over evil. Some people cannot see the emerging forces of the future in real life; instead, they grovel before the magic of money, which can invert right and wrong. Some people fundamentally deny these future forces. From certain phenomena, we cannot feel the inevitability of justice triumphing over evil. All these phenomena run counter to the freshness. Sometimes, defending justice requires struggle, so justice embodies the fresh character of having the courage to struggle. Goodness does not bully others, yet goodness must not be bullied by evil. Struggle is not reckless action; it requires ability and wisdom. 

Benevolence manifests as care and respect, and is the core of Confucian thought. The concept of benevolence exists in many ideological systems around the world. Love is a core value in Christianity. The Dao De Jing regards "compassion" as the first of the "Three Treasures". Buddhism emphasizes "mercy and compassion". One of the names of Allah (God in Islam) is "the Most Gracious and Most Merciful". Benevolence is not pedantic kindness, nor is it a concession to evil. One must not blindly do good deeds, for assisting a tyrant in doing evil is to commit evil. An advanced governance strategy can achieve the ideal situation where the evil refrain from doing evil and the good are not bullied. Confucius governed the State of Lu with Confucianism, which greatly enhanced its national strength, brought about orderly governance, and made evil people flee one after another. Punishing evil and promoting good means: for falsehood, evil and ugliness, we should sweep them away with the thunderous means of upholding justice; for truth, goodness and beauty, we should carry them forward with the broad mind of safeguarding truth.

Justice is the prerequisite for benevolence. A society without justice is bound to be one of the law of the jungle and chaos. In such an environment, benevolence cannot survive. Only when people have their basic need for security met can they pursue benevolence, a higher-level pursuit. Benevolence without the constraint of justice may be fragile, fleeting, and dangerous. Without fairness and order as its foundation, the lofty ideal of benevolence can never be realized. The objects of benevolence must conform to justice; showing mercy to evil is cruelty to good. To prevent abetting evildoers, benevolence must ally with justice.

"Innocence and Purity":

"Pure" does not mean being simple or naive, but the absence of evil intentions. "True" in the meaning of innocence refers to truth—being based on truth, free from artificial fabrication, and maintaining one's original authenticity. The phrase "seeing simplicity and embracing plainness" in Dao De Jing embodies this sense of simplicity and innocence. Laozi used the word "marvelous" to describe the characteristic of "Tao" in lines such as "Therefore, by constantly abiding in the state of 'non-being', one can observe its subtle wonders" and "Mysterious and more mysterious, it is the gateway to all wonders"—this "wonders" state is precisely the state of human innocence and original authenticity. The freshness pursues truth and pragmatism, and strictly avoids drifting with the tide or wavering in one's stance; it holds high the torch of truth that illuminates life and dispels darkness. In an era where only strength is recognized and truth or falsehood is ignored, a person can possess the ideological weapon and personal strength to fight against all kinds of falsehood, evil, and ugliness only if they choose truth as their highest value and ideological belief. A country can have a future and hope, inspire boundless strength, and embody the fresh qualities of having the courage to struggle and dare to innovate, only when it takes truth as its driving force. By leading the people to discard falsehood, evil, and ugliness, it will present a situation where politics are smooth, people are harmonious, the country is peaceful, and the people are safe. 

"Purity" means being free from flaws and stains. It refers not only to the state of mind but also to the natural environment and humanistic environment, which is also the ultimate goal of "freshness".Many ideological systems around the world hold that the pursuit of truth is a process of returning to innocence and purity. The Origin of Tao states: "Being pure, tranquil, soft and yielding, purely simple and unadorned, this is the supreme virtue, the way of heaven and earth; thus, one is called a 'true person'." Only through innocence and purity can one become a true person and attain the great Tao. Innocence is not foolishness, nor is it like a blank sheet of paper scribbled on wantonly by others; rather, it entails the wisdom and ability to struggle, while maintaining one's own purity in the process—just like the plum blossom that stands firm against the snow and cold, unchanged in its true nature despite wind and frost. Confucianism advocates the internal and external purity of "keeping one's body clean" and "performing one's duty of righteousness". Buddhism requires purity in one's body, diet, and speech, maintaining that spiritual practice is like a thorough "clean-up of the mind" — as the saying goes, "When one's mind is pure, the Buddha's land is pure." The Bible says, "Blessed are the pure in heart, for they shall see God." Those with a pure heart have a pure soul and no evil thoughts, and they will obtain happiness and God's grace. On the contrary, if one's own heart is impure and their energy field is unclean, they will not be able to gain the favor, care, and blessings from heaven. It can be seen from this that only through innocence and purity can one reach the realm of freshness, become a "true person", and "see God". 

"Freshness and Nature": 

"The Dao follows nature"—abiding by the laws of things' development, namely the way of heaven (the operating laws of the universe and natural laws) and human nature (the inherent authenticity of humans)—is the core thought of Taoism. The ideology of "freshness" holds that: for all things in the world, any violation of the way of heaven or human nature is bound to lead to harmful consequences. Freshness must be natural, that is, it conforms to objective laws, accords with the way of heaven, human nature and the will of the people, and is loved to see and hear by the public. This is in the same line as the concept of "the unity of heaven and humanity". Conversely, going against the way of heaven and human nature is bound to stir up intense popular resentment and throw the world into turmoil. Zhuangzi advocated "following heaven and valuing authenticity" which profoundly reveals the importance of respecting natural laws. The Scripture of Purity and Tranquility states, "If people can always remain pure and tranquil, the heaven and earth will all return to them," emphasizing that if the human mind can maintain a state of purity, tranquility, and comply with the nature, it can align with the way of heaven, earth, and nature. In his Discourse on the Sciences and Arts, Rousseau's call for "returning to nature" also includes a critique of artificial affectation and a yearning for the authentic state of nature. Minimalism pursues the combination of texture, light and natural materials. Romanticism and pastoral style advocate the integration of natural elements into life. Whether it is the Zen-like charm of landscapes in the East or the contemplation by lakesides in the West, both embody the philosophical wisdom of freshness and nature.

To sum up, the twelve-character guiding principle of the ideology of "freshness" distills the essence of various advanced ideological theories and embodies the core of the ideology of "freshness" system.

The "fresh qualities" extended from the twelve-character guiding principle, namely "constantly striving for self-improvement, having the courage to struggle, daring to innovate, and taking responsibility" are the world spirit needed by all mankind. Mr. Liang Qichao advocated in his "On New Citizens" the spirits of "enterprising and adventurous" and "valuing martial spirit", which echo the fresh qualities of "having the courage to struggle" and "constantly striving for self-improvement".

3．"True" and "Righteous" Freshness

The ideology of freshness advocates pure "truth" and pure "righteousness," and promotes truth, goodness, and beauty. Specifically, it includes the following aspects:

Seeking truth and being pragmatic: Freshness holds high the torch of truth that dispels darkness, and strictly avoids drifting with the tide or wavering in one's stance. Only innovation that seeks truth and is pragmatic can be regarded as "freshness".

Seeking true beauty: Freshness holds that beauty is an objective existence, not a fabrication of the author.

Promoting positive energy: Freshness advocates eternal justice, reflecting the inevitability of truth, goodness and beauty triumphing over falsehood, evil and ugliness, and justice prevailing over evil.

Upholding fairness and practicing pure "righteousness": Social fairness and legal justice are necessary conditions for people's happiness, social stability, and a country's consolidation of its foundation and strengthening of its basis.The philosophy of freshness is an anchor for social stability and harmonious development. The principle of "justice as fairness" put forward by John Rawls in A Theory of Justice is highly consistent with the pure "righteousness" pursued by freshness.

4．"Vulgarity" Does Not Equal "Turpitude"

The philosophy of freshness is profound, inclusive, and in accordance with the way of heaven and human nature; it does not entirely reject "vulgarity" that is down-to-earth. One cannot completely negate "vulgarity" with a single stroke. What freshness opposes is evil "vulgarity," because evil vulgarity breeds turbid tendencies, represents crooked ways, disturbs the mind, and corrupts thoughts. We should not only provide the public with fresh spiritual nourishment but also meet the people's diverse and multi-level spiritual needs. In other words, "vulgarity" is not "turpitude"; allowing the development of diverse trends of thought and cultures, while freshness serves as the mainstream guide, can ensure the healthy and vigorous vitality of individuals and society. Zhu Xi distinguished between "elegance" and "vulgarity" in his discussion of poetry, holding that if "vulgarity" can express true feelings and be beneficial to moral education, it can also be "elegant." This view is consistent with the essence of "vulgarity is not turpitude."

II.The Era Necessity of The Freshness psychology 

1．The Voices of the People and the Requirements of the Times

Social life inevitably involves contradictions, problems, and even sordid phenomena. The coexistence of good and bad is bound to be reflected in social consciousness. Inevitably, two phenomena, "purity" and "turpitude", will emerge in life and culture, just like a mixture of mud and sand, and a confusion of good and bad people. The general public is deeply dissatisfied with this, and some parents even cry out "Save the children!". It is in this sense that promoting purity and eliminating turpitude is the aspiration of the people and the need of the times. To punish evil and promote good, to discard the false and retain the true, the freshness has emerged as the times require, coming into being with great significance.

On Cultural Construction points out that if positive, progressive and healthy culture fails to develop well, negative, backward and decadent culture will inevitably take advantage of the gap. The "dual attributes" of spiritual products—commodity attributes and aesthetic attributes—bring about economic benefits and social benefits. In most cases, the two are unified. However, there are also times of contradiction and conflict: for example, high-value academic works have poor economic returns and are even difficult to publish; while some evil vulgar things are popular in the market, but they bring spiritual pollution, with extremely bad social benefits and great harm. Therefore, we must always put social benefits first as the highest criterion. When there is a conflict between economic benefits and social benefits, we must resolutely subordinate ourselves to social benefits. However, in reality, some individuals, by unscrupulous means, seek profit through vulgar content and forms. They deceive the public, violate morality, rules, and laws, thereby seriously corrupting social ethics, damaging fairness, polluting the environment, disrupting public discourse, and undermining the foundation of the country. Lu Xun once severely criticized the "literature and art of concealment and deception" and called for "pioneers who break through all traditional ideas and methods", which is precisely a profound criticism of "turbidity" and a strong call for "freshness".

2．The Urgent Need for The Freshness Psychology to Adapt to Social Development 

The combination of hardness and softness: "Freshness" integrates hardness with softness, truly achieving purity without being flimsy, elegance without being extravagant, and ingenuity without being delicate.

Artistic conception and belief: "Freshness" is a kind of artistic conception. In fresh works, we see truth, goodness and beauty. The reason why classics are immortal is that they perfectly integrate human emotions with nature, meeting people's desire for the fresh realm to purify the soul. "Freshness" is also a kind of belief, in which people can elevate their personality and purify their soul. With its characteristics, the freshness effectively promotes the all-round development and quality improvement of people, and shapes noble personalities.

Advocating simplicity: It meets the needs of social development. With economic growth and the improvement of living standards, the trend of arrogance, extravagance and dissipation has fueled the one-sided development of society, which is not conducive to the sustainable development of the economy nor to the cultivation of positive ethos.

Promoting spiritual root-seeking and opposing speculative maneuvering: It conforms to the development requirement of consolidating the foundation and strengthening the basis. Upholding the concept of freshness and integrity, we must face reality squarely, adhere to fairness and justice, speak up for the people, safeguard and defend their fundamental interests—rather than plundering or harming them, and we must never distort facts or cover up the truth. Covering up the truth is a foolish act, essentially concealing an initial mistake with a greater one and trading short-term gains for long-term disasters, which will eventually lead to an irreversible vicious cycle. Attempting to maintain superficial stability by "covering up problems" actually means conniving at crimes, persecuting the innocent, and lacking justice. This exacerbates social injustice and division, hinders the real resolution of issues, leads to the spread of evil deeds, fundamentally undermines the people's trust in the government, and damages the country's image and international reputation. Conversely, confronting the truth with honesty, transparency, and accountability is the fundamental path to resolving issues and achieving healthy societal development. Only by having the determination to investigate thoroughly and establishing a sound mechanism for correcting mistakes and accountability can we completely eliminate falsehood, evil, and ugliness, gain the people's lasting trust, and ultimately achieve long-term stability.

Opposing evil vulgarity and advocating health and progress: It conforms to the rising momentum of development in the contemporary era.

In short, the diversified development of ideological trend needs to be guided by a direction and cannot be completely left unchecked or without a sense of belonging. Diversification will inevitably lead to the coexistence of progress and backwardness, and even negative and harmful elements. We must resolutely resist and criticize the erosion of beneficial psychology by alien ideological trends, and guide the people to create a thriving situation in the process of eliminating turbidity and promoting purity.

3．The Freshness Psychology Embodies a Deep Humanistic Truth

The freshness psychology embodies a profound humanistic truth. Just as the line in a poem goes, "It comes with the wind, stealing into the night, moistening everything softly and silently," freshness easily makes people feel the simplicity of a "land of idyllic beauty," alleviates pressures from society, life, work, and other aspects, helps form a positive and healthy mindset, and creates a sound psychological foundation and social atmosphere. It is beneficial both to individual health and social stability, purifying social atmosphere and maintaining order.

It is evident that the freshness psychology plays a guiding and promoting role in optimizing the humanistic environment. With far-reaching intentions, it is rooted in excellent traditions while discarding their dross. It exerts a subtle influence, strikes a chord in people's hearts, and can boost the healthy and prosperous development of individuals, society, the country, and even the entire world. The universality of freshness determines that it can be applied to different countries. Therefore, the long-term goals of the freshness psychology are: to revitalize the glory of civilization, achieve comprehensive rejuvenation, promote the healthy and prosperous development of the world, advance the great integration of the world, and benefit all mankind.

4．Traditional Doctrines Cannot Be Applied as Governance Strategies 

When drawing on the essence of traditional doctrines, we should discard their dross, for not all traditions are applicable to contemporary society.

During the period of the contention of a hundred schools of thought, various schools such as Confucianism, Legalism, Mohism, and Agrarianism were adopted by rulers and played their roles in specific historical periods. Later, "upholding Confucianism alone" prevailed for more than 2,000 years, with Confucian theory occupying a dominant position. However, in modern times, the limitations of Confucianism have become prominent, making it difficult to adapt to the new era. Some traditional Confucian concepts, such as the "Three Cardinal Guides" which embody the feudal hierarchy, conflict with modern universal values such as equality, democracy, human rights, and the rule of law. They are not applicable to contemporary China, let alone compatible with other countries.

In the way of governance, neither the rule of law nor the rule of virtue can be dispensed with, and both must be fresh. "Fresh" means upright. We absorb the principles of fairness and justice from Legalism, which are essential to the freshness. However, the drawback of Legalism lies in its excessive exaggeration of the role of law and its neglect of morality. Legalists hold that human nature is all about pursuing interests, with no moral standards to speak of, so they advocate using interests and honors to guide people's behaviors. Law is the bottom line of morality; if people are only required not to break the law, such a society will be very dangerous. Therefore, governing solely by the Legalist thought is biased and incomplete. 

Taoism and Buddhism are only suitable for individual cultivation. Taoism advocates inaction，while Buddhism downplays reality，neither aligns with the principles of governance. The religious ideologies that have taken shape across countries worldwide each possess distinct characteristics, making them difficult to be accepted by other nations. Additionally, some current concepts carry the attributes of specific political systems and state structures, and none of these can serve as a universally applicable governance strategy for the globe.

Throughout history, starting from the Three Sovereigns and Five Emperors, some ideologies such as Confucianism, Buddhism, and Taoism and so on have taken deep root and been passed down from generation to generation. This is because people have found spiritual sustenance and beliefs in them, and human nature can be restored through ideological transformation. However, these traditional doctrines are overly complex and difficult to understand, and they have certain inherent limitations that can easily lead to the regression of thetimes. Therefore, they cannot serve as governance strategies to guide contemporary society. The freshness psychology extracted from these doctrines advocates equal emphasis on virtue and law. It is easy to understand, concise and clear, discarding dross and redundancy while absorbing essence and making innovations. It is sufficient to become a governance strategy suitable for guiding the current era and the whole world.

The theory of freshness also known as the Study of Freshness, is a form of the art of vertical and horizontal statesmanship. "Purity" represents the horizontal dimension, with no geographical boundaries, applicable globally; "New" represents the vertical dimension, with no time limits; "Fresh" thus means infinite vertical and horizontal extension, which is also the advantage of the freshness psychology over other doctrines. If an era lacks guidance from scientific  psychology, it is as extremely dangerous as a ship sailing in the pitch-black sea without the guidance of a beacon. As a universal governance strategy, the freshness aims to provide theoretical support for global governance.

III. Carriers of The Freshness Psychology

The purpose of culture is to cultivate individuals. Fresh culture is the extension of the freshness psychology, while the freshness psychology is the core of fresh culture. The carriers of the freshness are not limited to a wide range of fields such as activities, media, literature, art, and daily life. They aim to inject a clear stream into the chaotic and complex humanistic environment, promote integrity and purge evil, resist and eliminate turbidity and unhealthy tendencies, and guide the renewal and development of social trends and culture with advanced psychologies and excellent culture. Fresh Culture is a critical inheritance of traditional culture, a re-creation based on fine traditions, endowing them with new-era connotations, weeding through the old to bring forth the new, and thus standing as an outstanding representative of advanced culture.

Fresh culture can be categorized into "fresh cultural undertakings" and "fresh cultural industries". The former includes the theoretical construction and development of the freshness psychology system, as well as the governance implemented by the government using the freshness. For example, the publication of my work Theory of Freshness comprehensively promotes publicity, popularization, study and research. The latter includes the creation, display and sales of literary and artistic works, and the construction of fresh industries in various fields, such as the sales of my calligraphy and painting work Nine-Palace Dragon Diagram. Cultural undertakings advocate that people uphold "freshness" in real life and ideological understanding, encourage positive energy, and eliminate dirt. Cultural industries create fresh products in all walks of life that improve the humanistic and natural environment, endow them with fresh brands, and carry the fresh theme through products. Only when a theory is widely recognized can its products have an audience. According to the law expounded in On Cultural Construction: "Cultural undertakings depend on the government, and cultural industries depend on the market." If the freshness psychology is not adopted by the government as a governance strategy, it will be difficult for the undertakings to develop, let alone the cultural industries. Fresh cultural undertakings and cultural industries complement each other and are inseparable: the undertakings are the premise and ideological guide of the industries, while the industries are the guarantee and foundation for the prosperity of the undertakings. 

At present, the freshness psychology is reflected in various fields such as literature and art, corporate culture, and daily life, and will expand to more fields in the future. Here, only corporate culture, lifestyle, and logo symbols will be elaborated on.

1．Fresh Corporate Culture

Across the globe, nearly all mainstream ideological systems and doctrines oppose unbridled profit-seeking behavior. They emphasize that economic activities and wealth accumulation must abide by moral norms, and clearly define the boundaries between legal and illegal business practices. These moral principles generally take integrity, fairness, justice, social responsibility, and respect for people as their core values, and they remain an important cornerstone for building a sustainable and mutually prosperous business civilization to this day.

The spirit of Confucian merchants advocates "pursuing profit with righteousness and benefiting the world through profit". It holds that integrity and commitment should be valued in business operations, and active social responsibility should be undertaken. Taoism advocates conforming to the laws of nature, as exemplified by the concept of "the highest virtue is like water". Truly good deeds and successful business operations should nourish all things without contention, just like water, and achieve self-worth through benefiting others. In Buddhism, "right livelihood" – one of the Noble Eightfold Path – is an ethical precept for business. It requires making a living through legitimate occupations that do not harm sentient beings. The "law of cause and effect" points out that profits obtained through unethical means are "impure wealth" and will eventually lead to negative consequences; on the contrary, operating with integrity, giving alms, and helping the world can accumulate blessings. The idea of "compassion, joy, and renunciation" encourages entrepreneurs to have a compassionate heart, give back wealth to society, and benefit all living beings. Christian thought has profoundly influenced Western business values, asserting that wealth is not an ultimate goal, and that fair trade and honest business operations should be pursued. Reformers such as Martin Luther and John Calvin proposed that fulfilling one's duties in secular work and creating wealth is a way to glorify God. However, wealth should not be squandered on personal pleasures; instead, it should be used frugally for social welfare. The Quran repeatedly affirms the principle of fair trade: "Give full measure and weight, and do not withhold from people the things that are their due." The system of "Zakat" (alms-giving) requires the wealthy to help the poor, embodying the concept of social responsibility for wealth and wealth redistribution.

Kant's "deontology" holds that moral actions must be motivated by duty, not by self-interest. It requires enterprises to regard honest business operations as a respect for moral laws, rather than a tool for seeking profits. Adam Smith, the "father of economics", stated in his work The Wealth of Nations that the pursuit of profit must be based on the framework of morality and the rule of law; without integrity and justice, the market will struggle to operate effectively.

Some entrepreneurs adopt "external Confucianism", "internal Taoism" and "emphasis on law" as methods of self-management. The proper use of traditional theories in management can become the way to win for enterprises. Fresh corporate culture abides by the way of heaven and human nature, that is, the laws of nature, social laws, the laws of historical development and the true essence of human beings. Based on excellent traditional philosophy, fresh corporate culture is a natural and harmonious corporate culture, which can be summarized into four characteristics: "truthfulness, sincerity, harmony and virtue".

Truthfulness: The Authenticity of Nature. Taoism advocates cultivating one’s moral character and nurturing one’s nature, so as not to be controlled by external objects. Laozi stated: "Man models himself on Earth, Earth models itself on Heaven, Heaven models itself on the Dao, and the Dao models itself on nature." This emphasizes that taking respect for the laws of nature as the highest principle and advocating conformity to nature as the guideline for behavior should be the core of human conduct. Business activities must abide by the "way of heaven" (natural laws) and human nature. The concept advocates the unity of man and nature, emphasizes respect for nature, and opposes excessive exploitation and destruction. This is highly consistent with the contemporary concept of sustainable development.

Sincerity: Operating with Integrity. Confucianism advocates the principle of "considering righteousness when pursuing profits". Only by adhering to this principle can an enterprise establish a good image, and only then will its brand possess long-term competitiveness. Benjamin Franklin’s famous saying, "Honesty is the best policy", reveals the long-term value of operating with integrity.

Harmony: Internal and External Harmony. Confucianism advocates a people-centered approach. The harmony in interpersonal relationships—such as between managers and employees, among different enterprises, and between an enterprise and society—is a fundamental condition for the normal operation of an enterprise. Guided by the leadership principles of "combining firmness with gentleness" and "balancing leniency with strictness", effective management can be achieved. Harmony is a rigid requirement for enhancing production efficiency, innovation capability, and core competitiveness. Peter Drucker emphasized that the essence of management is to inspire people’s potential, and creating a harmonious organizational atmosphere is the key to achieving this goal. The Hawthorne Studies clearly reveal that a harmonious atmosphere makes employees feel they are part of the group, thereby motivating them to work more proactively. Maslow's Hierarchy of Needs states that only when employees feel accepted, recognized, and respected within the team will they pursue higher-level self-actualization, thus creating greater value for the enterprise. An environment filled with conflicts and indifference cannot even meet employees' safety needs, let alone stimulate their potential.

Virtue: Morality as the Foundation. On one hand, wealth should be acquired in a proper way: one should obtain legitimate money through competence, wisdom and the creation of value, while opposing the pursuit of "ill-gotten gains". When striving for optimal profits, one must adhere to the bottom line of ethics. Confucianism advocates the principles of "guiding profits with righteousness" and "generating profits through righteousness", and opposes unethical behaviors such as "forgetting righteousness in the pursuit of profits" and being selfish. "Profit" (material foundation) is essential for survival, yet one must uphold "righteousness" (morality) in conduct. On the other hand, entrepreneurs are not only business elites who create wealth, but more importantly, messengers of love who spread wealth. The concept of charity is a part of Values. Establishing a positive corporate image and promoting social harmony are inseparable from charity. Entrepreneurs, while excelling in business operations, should also possess a sense of social morality and responsibility. Donating to vulnerable groups and public welfare undertakings not only earns them reputation but also enables them to achieve better social and market effects. A strong sense of social responsibility reflects noble character and helps enterprises maintain long-term prosperity. Andrew Carnegie’s view on "the social responsibility of wealth" expounded in The Gospel of Wealth is consistent with the requirement of "Virtue" as defined in the context of Fresh Corporate Culture. 

Specific manifestations. The fresh corporate culture requires enterprises to be rooted in society, with "prioritizing social benefits" as their fundamental value orientation, and to pursue optimal profits on the premise of ensuring social benefits. Entrepreneurs should focus on self-cultivation, possess fine qualities such as justice and benevolence as well as the "fresh character", hold a sense of social ethics and responsibility, and enthusiastically donate to education, cultural undertakings and public welfare causes.

2．Fresh Lifestyle

The freshness not only promotes changes in spiritual life but also exerts an impact on various aspects such as material life and social life. As the embodiment of the freshness in daily life, the fresh lifestyle has gradually become a conscious aspiration of people. People’s recognition of the freshness has become increasingly widespread and conscious. These seminars, which featured in-depth discussions on the characteristics and development of the Philosophy of Freshness, have exerted a social impact.

"Freshness" is a fundamental element of a healthy life. If "ordinary life" mostly refers to the material dimension, then "fresh life" mainly centers on spiritual life and spiritual creation. "Freshness" has become a guiding value for life and a pursuit of character—it elevates the quality, appeal, and spiritual realm of life, pursues purity, novelty, elegance, and poetic charm, and endows life with a fresh style. As the saying goes, "A man of virtue loves wealth, but acquires it in the right way." A fresh life requires a material foundation, yet it does not take material satisfaction as an end in itself, nor does it resort to evil vulgar means; instead, it places greater emphasis on spiritual independence, freedom, and creation. It can be said that most people who have made achievements tend to embody the character of a fresh life. Countless scholars, masters, and renowned figures throughout history have advocated the fresh lifestyle. They constantly transcended themselves and their life circumstances, made outstanding contributions to the development of human civilization, and have become role models for later generations. With such a fresh character, their lives are "fresh" through and through. The freshness psychology, life, culture, aesthetics, and character are integrated into one, demonstrating the vitality and role of freshness as a core aesthetic concept.

3．Nine-Palace Dragon: The Identification Symbol of The Freshness Psychology

The Nine-Palace Grid, originating from the Hetu (River Map) and Luoshu (Luo Chart), has long been regarded as the source of Chinese civilization and the "magic cube of the universe". According to legend, during the reign of Fuxi in ancient times, a dragon-horse emerged from the Yellow River, carrying the Hetu on its back and presenting it to Fuxi. Fuxi derived the Eight Trigrams (Bagua) based on this map, which later became the origin ofThe Book of Changes (I Ching). During the era of Yu the Great, a divine turtle emerged from the Luo River, bearing the Luoshu on its shell. Yu the Great successfully controlled the floods by following the principles of the Luoshu, and subsequently divided the realm into nine regions. The Hetu and Luoshu are essentially three-order magic squares in mathematics, known as "vertical and horizontal diagrams" in ancient China. The Nine-Palace Grid evolved from these diagrams and is recognized as the first milestone of ancient Chinese civilization. Additionally, the "Nine Palaces" refers to a method used in ancient astronomy to divide the celestial sphere, which was employed for observing celestial phenomena, measuring geographical locations, and determining seasons. The Nine-Palace Eight-Trigrams Formation was a military formation created by Zhuge Liang, and later became a prevalent layout for arranging troops and encampments. In subsequent dynasties, imperial palaces were also constructed following the layout of the Nine-Palace Eight-Trigrams.

The dragon is the totem and symbol of the Chinese nation, and the Chinese people call themselves "descendants of the dragon". Many countries across Asia, Europe, and other regions around the world also regard the image of the Eastern dragon as a sacred totem. The dragon symbolizes noble status, auspiciousness, vitality, integrity and courage. There are significant differences between Western dragons and Eastern dragons in terms of appearance and culture. Therefore, Westerners do not reject the positive image of the Eastern dragon; when they embrace fresh ideas and concepts, it is only natural that they also accept the positive image of the Eastern dragon.

（Nine-Palace Dragon Calligraphy）

Through calligraphy, painting, and sculpture, the Nine-Palace Dragon presents the nine styles of the character "dragon" and nine dragons paintings created by me, the founder in the form of a Nine-Palace magic cube, embodying themes such as "the dragon safeguarding the lands of the nine directions". The nine styles of the "dragon" character and nine dragon paintings represent diverse forms and dispositions of dragons, which stand guard within the Nine-Palace Grid and emanate immense cosmic energy. The top divine totem dragon and the cosmic square grid combine with each other, maximizing the power of the dragon, inspiring a positive and uplifting spirit, and conveying the ancient unique charm, overwhelming power and endless vitality. The Nine-Palace Dragon is a seamless integration of these elements, infusing "freshness" with masculine vigor. It symbolizes auspicious power, embodies health and positivity, and makes the freshness more accessible to households everywhere—truly deserving its status as the symbol of the freshness psychology. Freshness is a vertical and horizontal pattern, which is exactly in line with the meaning of the nine-palace grid. The spirit of the dragon is consistent with the spirit of freshness. 

Just like dragon generals, the nine dragons soar and stand guard in the infinitely extending cosmic order of the Nine-Palace Grid, promoting the freshness psychology. The infinite replication of the Nine-Palace Dragon symbolizes the vigorous and boundless development of the freshness. Carl Jung’s theories of the "collective unconscious" and "archetypes" hold that certain images (such as the dragon and the Nine-Palace Grid) are deeply embedded in the depths of the human psyche, possessing cross-cultural universal symbolic significance and powerful psychological energy. The Nine-Palace Dragon is precisely a potent cultural symbol that integrates the "dragon" (the archetype of power and sanctity) and the "Nine-Palace Grid" (the archetype of order and the universe).

IV. Prominent Features of Freshness

1．Pursuing the All-Round Development of Individuals and Resolutely Resisting Deformed Development

In contemporary society, many people indulge in material desires and have lost their pursuit of spiritual nobility, leading to severe phenomena of deformed development. In particular, some people, while indulging in the enjoyment of fantasy visuals and illusions, erode their ability to judge the essence of human nature, society, and life—reducing themselves to wandering spirits with only physical shells, their souls captivated and drained. A great many others live a deformed life under the one-sided pursuit that prioritizes only technology and money while neglecting the spiritual dimension. The freshness advocates and reflects the healthy and all-round development of individuals. It criticizes deformity and one-sidedness, helps people develop a positive and healthy mindset, and fosters a sound social atmosphere.

2．Pursuing the Common Development of Society 

In contemporary society, competition is fierce, and development cannot be absolutely balanced—just as it is impossible for all five fingers to be of equal length. The freshness pursues the common development of society and emphasizes that everyone should have equal opportunities for development. The general public does not resent the wealth gap per se, but rather the inequality in development opportunities and treatment. Therefore, the freshness, which emphasizes social equity and common development, reflects the universal aspirations of the people. Amartya Sen, in his work Development as Freedom, emphasizes that development should expand the "substantive freedoms" (including equality of opportunity) enjoyed by people. The emphasis of the freshness on common development opportunities is consistent with this view.

3．Pursuing Innovation and Opposing Conservatism 

Time is boundless, and innovation is endless. The freshness psychology pursues innovations that drive the development of human civilization. This is determined by the current stage of social development: society has gradually shifted from the stage of imitative learning to that of independent creation and innovation. The freshness regards innovation as the core driving force for ideological and cultural progress as well as social development, and it has emerged precisely to meet the historical demand for independent innovation.

4．The Combination of Hardness and Softness

The popular fresh trend among the public reflects contemporary people’s longing for fresh aesthetics and aspiration for a fresh lifestyle. While absorbing the reasonable parts of the relatively soft fresh aesthetics, the freshness also pursues masculine aesthetics and advocates combining firmness with gentleness. Hence, there is the concept of "vigorous freshness". When used as an adjective, "qing" (pure) refers to cultivating one’s mind and being gentle; when used as a verb, it denotes striving and being vigorous. Without "qing" (purify), there can be no "xin" (new): In many cases, freshness do not emerge automatically. It can only be achieved by thoroughly clear dirt to reach a state of "freshness", thereby realizing true freshness. Dregs can emerge at any time. If we do nothing and only fantasize about achieving a fresh state, it will never be possible. As the old saying goes, "Running water never goes stale, and a door hinge never gets worm-eaten." Only through continuous cleansing can we maintain vigorous vitality and combat effectiveness. The freshness embodies combativeness and transformativeness—and these are also the fresh qualities we advocate. The Book of Changes (I Ching) states, "The interaction of yin and yang is what is called the Dao (the Way)." The integration of hardness and softness is precisely a manifestation of how the freshness aligns with the great Dao of the universe.

5．Pursuing "Following the Natural Course" and "the Unity of Man and Nature"

The freshness pursues a state of "following the natural course"—this does not mean being arbitrary or willful, but rather a free state without artificial affectation, a realm of natural authenticity. Only works that show no trace of forced technique or artificial contrivance can be regarded as masterpieces. The "freshness" does not imply a lack of technical merit; instead, it represents a kind of natural beauty where skills have been refined to such perfection that no traces of craftsmanship remain. The beauty of "freshness" is inherently natural and in line with the natural course—it rejects artificial pretense. If something is twisted from its natural state like a "diseased plum blossom" (a metaphor for forced distortion), it can no longer be considered the beauty of "freshness". The laws of nature can be understood as the principle that all things must be normalized, rationalized, and humanized to achieve longevity. Taoism's "Dao follows nature"、Confucianism's "interaction between heaven and humanity"、Buddhism's "dependent origination and emptiness of inherent nature"、Western mysticism's "union with God"："The unity of heaven and humanity" is a common consensus across various ideological traditions worldwide. It emphasizes the interconnectedness and unity between the "way of heaven" (natural laws) and the "way of man" (human ethics), as well as between nature and human behavior. It holds that human actions must conform to the "way of heaven" and human nature—that is, the laws of nature.

6．The Harmonious Unity of Richness and Clarity

The concept of "freshness" encompasses connotations that are both rich and clear—it is neither simplistic nor an "unsoiled purity" untouched by hardships. Instead, it refers to the ability to retain one’s innocence and purity even after enduring trials and tribulations (like wind and waves). Thus, the virtue of "emerging unstained from mud" is not merely about "keeping oneself clean" in isolation; more importantly, it means maintaining purity while resisting the "mud", and upholding integrity while striving for fairness and justice, rather than conforming to evil and join in the wickedness. Therefore, "freshness" is not about being naive, but about being clear; it is not about being complicated, but about being rich. Su Shi, a renowned poet, commented on literary writing: "The acme of splendor returns to plainness." Here, "plainness" does not mean poverty of content, but rather the clarity and richness attained after experiencing extreme splendor. This realm is interconnected with the "rich yet clear" essence of "freshness".

7．Opposing Formal Refinement Detached from Content 

The concept of "freshness" pursues the unity of form and content, as well as the unity of "style" (external expression) and "substance" (intrinsic essence). As Confucius stated: "When substance outweighs style, one becomes uncouth; when style outweighs substance, one becomes ostentatious. Only when style and substance are in harmonious balance can one be called a virtuous person." Only when content and form are completely unified can true "freshness" be achieved.

8．Universal Applicability: not Limited by Region or Time

The freshness pursues novelty and transformation. It is not limited to changing outdated forms; instead, it focuses more on creating brand-new future forms. Such innovation is of global significance. In the landscape of the contemporary world's ideological systems, for a psychology to gain a foothold, it must make unique contributions to the development of human civilization. In other words, the more unique a theory's contribution to world civilization is, the more globally relevant it becomes. This is an indispensable awareness for humanity, and it is also the awareness that the freshness emphasizes—an awareness of constant transcendence and unwavering adherence. The freshness possesses universal applicability: it is not only the core mainstream concept of ideological doctrines but also a common belief and pursuit of humanity, free from geographical and national boundaries.

"Freshness" is a common need of humanity and a form of "ventilation" for human nature. It is not restricted by the type of state or political system, and conflicts with no ideology. In other words, it is acceptable to all human beings: it can be adopted by capitalist countries as well as socialist countries; by the West as well as the East; in the present, and forever in the future. If an ideological system cannot be shared by all of humanity, it will be unable to benefit all mankind—for it will hardly arouse resonance. Only theories that can evoke resonance across all of humanity, such as the freshness psychology, can be accepted and adopted by the entire human race. Individuals may adopt it as a treasure for self-cultivation without needing authorization from me, its founder. However, when a country intends to adopt it as a governance strategy, due to the profound significance of such a decision, authorization from myself is required.

An Introduction to Art Studies states, "From the very day art came into being, it has been inextricably linked with religion." The aesthetician Clive Bell also pointed out in his work Art, "Art and religion are both means to achieve the same type of mental state." The origin of art is closely associated with religion. The "Three Pure Realms" in Taoism, Buddhist sculptures and paintings, and Christian church choirs all embody the shared transcendent realm of  freshness. When people free themselves from mundane distractions, they can perceive the beauty of birdsong and blooming flowers, forget the troubles of the world, and immerse themselves in the realm of freshness. As detailed earlier, there is the quietude in Taoism, the  tranquility in Buddhism, the pure heart in Christianity, and the cleanliness, a core concept in Islam. Freshness is a shared and interconnected meaning across various ideologies and beliefs worldwide.

Thus, freshness can achieve the "unification" of diverse ideologies—and this is precisely the value and theoretical foundation for it to promote global integration and realize the notion of "all principles converging into freshness". Freshness, as the great beauty of heaven and earth and the true essence of human nature, is exactly the "clear stream" needed by the spirit of the times, and is the spiritual foundation of humanity's shared needs. The yearning for freshness in human nature is like sunlight and air—an essential human need. It is an eternal pursuit that transcends the barriers between civilizations, and a spiritual home embodying truth, goodness, beauty, fairness, justice, and harmonious coexistence. Therefore, freshness possesses commonality and universal value that transcends the barriers of religious sects. It enables the integration and interconnection of different ideologies, thereby resolving the "clash of civilizations".

The newness in freshnessadvances with the times. Therefore, the freshness psychology is free from temporal constraints and can be applied permanently. 

In summary, the universal applicability of freshness is jointly forged by two dimensions: the "purity" that transcends horizontal geographical boundaries, and the “new” that transcends vertical temporal limits. Just as the Commentaries on the I Ching embodies the adaptive spirit of "moving in tandem with the times", this spirit ensures the enduring vitality of the freshness.

V. Effective Practical Approaches to the Philosophy of Freshness

Wherever there are people, there will be conflicts. Contradictions that deviate from morality must be resolved through strict legal and administrative means—this is an indispensable path to achieving fairness, justice, harmony, and stability. The purification of the humanistic environment is crucial to spiritual life and social ethos: a benevolent environment refreshes people’s minds, lifts their spirits, nurtures noble thoughts, and benefits society; a malicious environment makes people restless, dampens their spirits, corrupts their thoughts, and endangers society. To make freshness prevail, on the one hand, we must "promote freshness"—advocate the freshness psychology to guide the development of culture, life, and society; on the other hand, we need to "eradicate turbidity"—eliminate falsehood, evil, ugliness, and turbid, pernicious influences. Whether such a philosophy exists directly affects social trends of thought, the direction of literature and art, and the social ethos; it is also crucial to a country’s upward development, prosperity, and strength. 

Thought guides action. If people’s thoughts lack freshness, society will become decadent and filthy, people’s minds will be unstable, the country will decline, and the world will fall into chaos. Therefore, whether social trends of thought are fresh is crucial to the healthy and harmonious development of individuals, society, countries, and the entire world. Antonio Gramsci’s theory of "Cultural Hegemony" emphasizes that the effectiveness of governance lies in winning the people’s voluntary recognition of cultural values. Only by adopting effective policy regulation, correct public opinion guidance, and strict legal means can we effectively curb and eliminate filthy thoughts and evil vulgar culture, and create a fresh, humanistic environment characterized by health, order, and fair development.

"The government is responsible for cultural undertakings, while the market drives cultural industries." The promotion and application of ideological theories fall under cultural undertakings, and their success can only be achieved under government leadership. This is a law of cultural development revealed in On Cultural Construction. The "government" here can refer to governments of all countries around the world, as well as governments at all levels. There is no order of priority among them—adoption on a voluntary basis is sufficient. The profound, extensive, and practical nature of the freshness holds extraordinary significance at the governance level, enabling it to fully demonstrate its greatest value. Only when an ideological system is adopted by the government as a governance strategy can it be carried forward, truly take root in the hearts of the people, fundamentally improve society, and bring about a brand-new transformation of the country. Otherwise, it is nothing but empty talk—like a tree without roots or water without a source.

I, the founder, have held fifteen sessions ofthe Fresh Culture Seminar, which have been widely recognized by officials, experts, scholars, and prominent public figures at home and abroad. After more than two decades of research and empirical practice, the truth, scientific validity, and practicality of the freshness psychology have been fully verified. Only through government advocacy and the promotion of the freshness as a national will and policy can it effectively contribute to the realization of the great integration of the world. How can this grand plan be turned into reality? Several suggestions are put forward below for reference.

1．Promote the Philosophy of Freshness among the Whole People

Through media such as newspapers, periodicals, television, and the Internet, as well as governments and institutions at all levels, we will vigorously publicize and encourage the whole nation to study Theory of Freshness at multiple levels. We will promote concepts including "advocating Freshness" and "forging a fresh character". We will print and distribute the book Theory of Freshness, and offer ideological courses on Theory of Freshness . We will build a social value system and atmosphere characterized by "Justice and Benevolence, Innocence and Purity, Freshness and Nature", shape the people’s fresh character of "self-improvement, courage to struggle, daring to innovate, and taking responsibility", and foster the spiritual vitality of the people and the nation.

2．Regularly Organize Various Series of Activities on Freshness

Collaborate with theoretical research institutions, cultural authorities, and governments at all levels to host activities including the Theory of Freshness study seminars and Fresh Culture Festivals. These efforts aim to make the philosophy of freshness reach every household and become the ideological weapon and beacon for action of the people..

3．Create and Promote Theme Songs on Freshness

Develop theme songs based on the founder’s poems such as Ode to Freshness, and vigorously promote their performance and singing. By leveraging the expressive power of music, the philosophy of freshness will be made more deeply rooted in the hearts of the people.

4．Establish a Sound Business Order through the Fresh Corporate Culture

"Only when granaries are full can people understand etiquette; only when clothing and food are sufficient can people distinguish honor from disgrace." In the business operations of the enterprise, we will vigorously promote the fresh corporate culture slogan of "Truth, Sincerity, Harmony, and Virtue," which means "The Authenticity of Nature, Operating with Integrity, Internal and External Harmony, Morality as the Foundation". We will earnestly standardize market behaviors to foster a sound economic environment and create a atmosphere of national prosperity and people's strength.

5．Establish Freshness Academies in Countries Around the World 

Expand globally. Establish a Freshness Academy in the core area of the national capital to serve as the headquarters of the system development organization, and vigorously advance the cause of freshness. Set up a Freshness Development Fund to accept social donations. Establish Freshness Academies in countries around the world, which will replicate the headquarters' management model, be subject to supervision, and fulfill the mission of promoting the philosophy of freshness and culture globally. The philosophy of freshness has been developed based on a variety of traditional philosophies. It is easy to understand and concise, and integrates the essence of "purity, tranquility, and benevolence" from various global systems, making it more likely to be loved and recognized by people in Western societies. Through the global layout of Freshness Academies and the symbolic communication of the "Nine-Palace Dragon", the governance wisdom of Freshness and products will gain popularity across the globe.

6．Promote the Strategy of Fresh Governance for Adoption by Countries Worldwide

The philosophy of freshness can be applied not only to individuals' self-cultivation but also to national governance. It can be adopted by governments at all levels around the world. It transcends national borders and carries no ideological overtones related to specific political systems or state structures. As a universal truth applicable across the globe, it enables the "global outreach" of an ideological system—a feat that has been difficult to achieve since ancient times. Governments around the world may, upon authorization by its founder myself, voluntarily adopt this governance strategy to benefit all of humanity and realize the ultimate goal of the philosophy of freshness.

The aforementioned measures can be selectively implemented based on actual conditions, with adjustments and improvements made according to local circumstances. Within the governance scope, we should actively promote the philosophy of freshness. Through systematic theoretical explanations, we must clarify the essence and value of freshness, explain why we pursue "freshness", how to achieve "freshness", and promote the atmosphere of "freshness". This is the most important and fundamental aspect. Innovation knows no bounds. As time passes and the era advances, the concept of "freshness" will continuously draw on innovative momentum and demonstrate lasting vitality. It is expected that the atmosphere of "freshness" will spread across the world, making human life better.

Author Profile

Zhang Fanfan is a poet, ideological scholar, singer, founder of the Freshness Ideology system and Fresh Culture, and founder of Nine-Palace Dragon and new national trend songs. She holds a postgraduate degree in British and American Literature. She has achieved profound accomplishments in criticism, literature, calligraphy and painting, and music. She organized and hosted fifteen sessions of the Freshness Culture Symposium (focused on theoretical exploration) as well as various Freshness cultural activities. These endeavors have received inscriptions and wide recognition from insightful figures at home and abroad, including officials, experts and scholars, who have affirmed its contributions to ideological trends, cultural exchanges and the promotion of global integration.

（ 总编审：蓝乙人   审核：陈望银  蒙仕荣 ）